Little Quick Fixes for Research

Little Quick Fix logoBack in May, I was surprised and delighted to be contacted by a research methods editor from SAGE Publishing, Mila Steele, who asked me to write books for their new Little Quick Fix series on research methods. I had met Mila several times at conferences and other events, and we’d had some good chats, but her email came quite out of the blue.

The series is a new departure for SAGE. It’s also a new departure for me, as the books are intended for undergraduates and I’ve only written for postgraduates before (though some enterprising third-year undergraduates have used, and kindly given me good feedback on, Research and Evaluation for Busy Students and Practitioners: A Time-Saving Guide). There are two other authors currently writing for the series: Zina O’Leary, who is covering the project management side of things, and John MacInnes, who is writing on statistics. Mila wanted me to focus on data, and we agreed that I would start with two books: Do Your Interviews and Write A Questionnaire.

The books are short, pocket-sized, colourful, and interactive. They have a template for consistency, but there is also scope for varying that template as needed. There is no peer review; instead, authors work closely with their editor. In one way this is a joy, though in another way it has caused me problems because I don’t work with undergraduates myself. Luckily I have a colleague/friend who teaches interviewing to undergraduates and was willing to let me pick her brains over lunch. Twitter helped me find another contact who teaches questionnaires to undergraduates and, as she was in Australia, Skype allowed us to speak. I was grateful to both people for alerting me to important points I might otherwise have missed.

Before these, the last book I wrote was Research Ethics in the Real World: Euro-Western and Indigenous Perspectives which took three-and-a-quarter years to complete. So it was a joy to find that I could write a Little Quick Fix book in just a few weeks. They’re not easy, though, because – as anyone who has written for an academic journal knows – ‘easy’ and ‘short’ are not the same thing. Each of these little books is like a puzzle. The text has to be both distilled and accessible; there are strict word counts for different sections; you need to cover the same ground three ways – in under 25, 130 and 600 words – without being repetitive. And then you have to devise interactive exercises to reinforce and embed the points you’ve made. Plus, with the first two, the timescales were tight. SAGE approached me in May, I signed a contract in June, delivered Do Your Interviews in July, Write A Questionnaire in August, they went into production in September and will be published in December. That is a blisteringly fast schedule by traditional publishing standards.

The really good news, from my point of view, is that SAGE has a design team who are doing a proper professional job on the books’ covers and contents. Look at my covers! Aren’t they lovely?

Do Your Interviews coverWrite A Questionnaire cover

I can’t wait to see the contents.

While I was writing, I made some design suggestions, and it will be interesting to see which the team take up and which they ignore or change. Design is not my strong point, to say the least. I can’t bear to show you the flow chart I cobbled together in Word which I could only be proud of if I was five years old. But I have seen these designers’ outputs and I know they are going to make my work look good.

I am also pleased that the books will be very accessibly priced at £6.99, US$9.50, and equivalent prices around the world. Perhaps the best news of all is that I have now contracted to write two more books in the series: Use Your Interview Data and Use Your Questionnaire Data. Plus these have much more relaxed timescales; the first is due by 1 December and the second by 25 February, for publication next July. I love my life!

Conversation With A Purpose

covertest2I have exciting news! This has been a long time in the planning and making, and has come to fruition in part thanks to the support of my beloved patrons. The inspiration came almost two years ago, at one of the pedagogy sessions of the 2016 Research Methods Festival. Research colleagues from the UK’s National Centre for Research Methods, where I am a Visiting Fellow, talked about the difficulty in bridging the gap between classroom and practice when teaching research methods. It occurred to me then that comics and graphic novels could have a useful role to play here, and I vowed to do what I could to make that happen.

Today, I am glad to launch my first research methods comic online. It’s called Conversation With A Purpose and it tells the story of a student’s first real-life interview. I wrote the words, but I couldn’t have made a comic without a collaborator, because I can draw the curtains but that’s about all. My colleague and friend Dr Katy Vigurs put me in touch with Gareth Cowlin who teaches on the Cartoon and Comic Arts degree course at Staffordshire University. I presented his students with a brief, and was lucky enough to recruit the very talented Sophie Jackson to create the artwork for the comic. Sophie is not only a highly skilled artist, she is also a joy to work with, so the entire project was a delight from start to finish.

The in-person launch happened last Friday night at Show and Tell, Staffordshire University’s 2018 art and design degree show. I also launched another creative teaching aid at the show, but you’ll have to wait till next week to find out about that! People’s feedback on the comic was very positive, though I wasn’t surprised because we had already received terrific testimonials from a couple of eminent scholars.

And you know the best part of all? You can download the comic, Conversation With A Purpose, and you will find instructions for printing it here. It will look best if you have a colour printer, though it should also work in monochrome. The comic includes discussion questions for use in the classroom.

Please enjoy, use, and share our comic. And if you would like to help me create more resources like this, please consider joining my patrons. I love producing free stuff to help students and teachers but, as an independent researcher with no guaranteed salary, my resources are very limited. This is where every single supporter makes a real difference.

How To Deal With Reviewers’ Comments

editing textYour first set of reviewers’ comments lands in your inbox. Your heart begins to race. Will your work be accepted or rejected? Will they love it or hate it? Can you bear to open the email?

These may be reviews for a journal article, book proposal, or book typescript. In each case the process is the same. First you need to read the comments and give yourself time to react. Whether it’s the exultation of an acceptance, the despair of a rejection, or the mixed feelings that come with requests for revisions, you need time to process your emotional response before you do anything else. Whoop, cry, eat chocolate, do whatever you need to do.

Because of negativity bias, negative comments – even when constructively phrased – have more impact on most people than positive comments. We need to work to counteract this bias. So, unless you’ve received very favourable comments and you want to revel in their glory, I recommend waiting at least 24 hours before you read the comments again. This can help you to take a more balanced view, which is useful because if it’s a rejection or revisions, you’ll need to see how your work can benefit from the reviewers’ input before you send it off again. This can be quite a challenge, especially if the reviewers have different views of your work and how it can be improved. Your journal or commissioning editor may offer some guidance and if so you should take that into account. But sometimes they leave it all to you.

My solution to this is to treat the reviewers’ comments as data and go into analysis mode. I create a table with one column for the comments and another for each reviewer. Then I enter each substantive comment into the first column and put a mark in the other columns for each reviewer who has made a similar point. This helps me to pick up the instances where reviewers are effectively saying the same thing, though perhaps in very different ways. It also helps me to see at a glance which comments have been made by all or some reviewers, and which only by one of the reviewers.

I have said before on this blog that reviewers’ comments come in three categories: the no-brainer (act on this), the no-thanks (don’t act on this), and the oh-wait (probably act on this, though not necessarily in the way the reviewer suggests). So my next job is to sort comments into these categories.

If a comment has been made by more than one reviewer I will take it more seriously. That doesn’t mean I’ll definitely implement it, but I am more likely to do so. If a comment has been made by all reviewers I would need a very, very good reason not to implement it. If a comment has only been made by one reviewer, that in itself might be one reason I could decide not to implement it, though I would also expect to give at least one other reason.

Once I have sorted the comments into their categories, I will list them by category in the first column of another table with two further columns: a brief note of what I plan to do in response to each of the no-brainers and the oh-waits, and a brief note of what I plan to write in the cover letter against each comment from all three categories. This is useful because I can dip into it when I have a spare half-hour or so, and find a job or two to do to get me closer to the finish line.

It is important to be polite in your response to reviewers’ comments, even if you think they’re the biggest load of old rubbish you’ve seen since your last visit to the municipal tip. Some reviewers’ suggestions seem to be based more on what they would have written than on what you actually have written and this can be quite annoying at times. When you come across a suggestion you really don’t want to implement, there are some tactful ways to say so, such as:

“This is an excellent suggestion though unfortunately beyond the scope of this particular project.”

“I can see how this suggestion would improve my work but sadly I am unable to incorporate it within the allocated word count.”

“This is a really interesting idea. I have considered it carefully and concluded that it doesn’t quite fit with the thrust of my current article/book, but it will influence my thinking for future projects.”

Remember you are the author and, as such, you have authority. While authors do need reviewers’ input (at least, when it’s constructive), and your work should benefit from intelligent use of their feedback, you don’t have to do everything a reviewer says. Also, a rejection is only a rejection from this journal or publisher. It doesn’t mean your work is worthless; sometimes it’s only because they already have plans to publish something that is similar in some way. This post should help you make the best use you can of reviewers’ comments. That will produce the greatest benefit to your work and career, and is also a way to respect and honour the time and care (most) people put into writing reviews.

Thoughts On Writing Book Chapters

Sage handbook of QREI have written two chapters for edited collections, both on qualitative research ethics. The first was for a book called Qualitative Ethics in Practice, edited by Martin Tolich and published in 2016 by the late lamented Left Coast Press. I said ‘yes’ to that one straight away because it was the first time I’d been asked. Writing the chapter was an interesting and enjoyable exercise but economically pointless. I got a free copy of the book, but I could have bought the paperback for £24.99 from Amazon or, no doubt, for less elsewhere. (I recommend using the book price comparison site Bookbutler, though it doesn’t index all sellers; I don’t see Wordery on that site, and Wordery often have good discounts as well as free shipping worldwide. eBay is also worth checking for discounted new copies; as an author myself I am not advocating buying secondhand books). Given that the chapter took me at least a week to write and edit, an affordable paperback is poor recompense. Also, book chapters don’t carry the academic kudos of journal articles, so they don’t do much for my reputation with universities.

When I was a doctoral student, I loved a good edited collection for offering a range of viewpoints and arguments within a single book. As a reader, I still do, when it’s well done. That suggests I should contribute to such collections. Yet there is so little recompense.

I thought about this carefully. On the morning of 5 January 2016 I decided it wasn’t worth the effort, and made a belated New Year’s resolution that I wouldn’t write another book chapter. On the afternoon of 5 January 2016 I got an email from Ron Iphofen and Martin Tolich asking me to write another book chapter, for the Sage Handbook of Qualitative Research Ethics which they were beginning to co-edit. Ron and Martin are colleagues with whom I get on well, and that makes it harder to say ‘no’. I did say that I could not take on a chapter requiring primary research or any kind of extensive review of literature with which I wasn’t already familiar. (Well done, past Helen!) After some discussion we found an angle that worked, as it would cover an area where I already had some knowledge that I needed to develop, and it also suited the editors.

I got my copy of the book this week. It’s almost 600 pages, 35 chapters, and retails at £120 on Amazon. On one hand, that still represents woeful recompense for several days of work. On the other hand, £120 is way beyond my budget for buying any book, even one as extensive as this book. And I’m very glad to have a copy.

So I’m rethinking the whole book chapter thing again. Now I think I am more likely to say ‘yes’ if the book in question will be big and expensive and useful for my work. I also think I’ll keep to my decision not to write chapters that need primary research or extensive new reading. Some new reading is inevitable, and that’s OK, but essentially I’m only going to write chapters that I can actually write straight from my desk.

Another thing I have learned about writing book chapters is to ask the editors for the book proposal, so I can see where my chapter fits, and not duplicate work others may be doing in their chapters. It doesn’t seem to be common practice for editors to give the book proposal to potential contributors (I’m not basing this solely on my own experience, I’ve heard the same from other academic writers) though I expect some do. If you’re asked to write a book chapter and the editor doesn’t give you the book proposal, ask for it before you decide. It can give you a much clearer idea of what you’re contributing to.

As with all academic writing intended for publication, book chapters are likely to be peer reviewed individually, and the typescript of the whole book is also likely to be reviewed. (The proposal will have been reviewed, too, before being accepted by the publisher.) So be prepared for edits, proofs etc to come your way. You may also be asked to review a chapter by another author, as sometimes book editors and commissioning editors get around the difficulty in finding reviewers by having their chapter authors review other chapters. Overall, there will be more work than just the writing.

I’m currently reviewing the typescript of a book which is reminding me how much I like a good edited collection. The book’s theme is strong and consistent, and the variation in the chapters is fascinating, in terms of both their content and how authors are addressing the topic. This offers a particular type of richness that no single or co-authored book can achieve. So I’m content with my decision, now, not to say a blanket ‘yes’ or ‘no’ to requests for book chapters. I will say ‘yes’ to writing chapters that will benefit me in the process and the outcome, as well as benefiting editors, publishers, and readers.

Books on Academic Writing Productivity

This is a review of six books that address productivity in academic writing (though some cover other topics too). They are listed in order of publication date. Page counts do not include prelims or appendices, indexes etc. All costs are recommended retail prices for paperback editions apart from Helen Sword’s book which is only available in hardback. Prices were taken from Wordery (who offer significant discounts on the prices shown here) apart from Jo Van Every’s book where the information was provided by the author.

Zerubavel bookThe Clockwork Muse: A Practical Guide to Writing Theses, Dissertations, and Books. Eviatar Zerubavel, 1999, Harvard University Press. 98 pages. £15.95.

Zerubavel is a professor of sociology in America. This book is short, readable, and practical, with a decent index, and is lightly referenced using endnotes. It focuses on scheduling writing time, timetabling writing projects, and managing deadlines, both self-imposed and external. The voice is authoritative with touches of humour. Some points feel a little dated now: for example, Zerubavel advises the reader to check their electronic mail before they start to get it out of the way (p 19), but then the volume of email most people received in the late 1990s was very much less than it is today. But most of the advice given in this book is still sound, including the take-away message: that all progress is good, however slow or fast, and perseverance is key to making that progress.

Silvia bookHow To Write A Lot: A Practical Guide to Productive Academic Writing. Paul Silvia, 2007, American Psychological Association. 132 pages. £15.95.

Silvia is a professor of psychology in America. He also focuses on scheduling, looking at goals, priorities, and ways to monitor progress, and again his book is lightly referenced. The voice is chatty, informal, often amusing, and the index is adequate. Silvia suggests setting up a writers’ support group as ‘a constructive source of social pressure’ (p 56). Only half of the book is focused on productivity, the other half addresses writing style and gives advice specific to writing academic journal articles and books. The short concluding chapter comes back to productivity and reminds the reader to set a schedule, get on with it, and keep making progress.

Murray bookWriting in Social Spaces: A Social Processes Approach to Academic Writing. Rowena Murray, 2015, Routledge. 135 pages. £29.99.

Murray is a professor of education in Scotland, UK, and has written several books on academic writing. She also conducts formal funded research into academic writing practices and this book is based on the findings from several projects. Although only one chapter of her book addresses productivity directly, it is a central theme. Her argument is that writing has a social aspect and that this can be leveraged to enhance motivation and productivity through goal-setting and progress management. The voice is clear and well-informed. This is a thoughtful book with a lot of detailed information on how to put its advice into practice. Sadly, the index rather lets it down, with only 32 main headings for a 150-page book, and no entries even for key concepts used such as leadership or containment. Nevertheless, the book is well worth reading.

Goodson bookBecoming an Academic Writer: 50 Exercises for Paced, Productive, and Powerful Writing. Patricia Goodson, 2017, Sage (second edition – first edition 2011). 235 pages. £32.99.

Goodson is a professor of health education in America. She has developed the POWER model (Promoting Outstanding Writing for Excellence in Research) from a study of academic productivity research, psychology and neuroscience literature on talent and elite performance, and the writing theory of Peter Elbow (1998). Her argument is that academic writing improves with practice. Her first eight exercises focus on productivity, and (among other things) they cover the now familiar areas of scheduling writing time and monitoring progress. I don’t find exercises in books particularly useful, so I simply read the book and benefited from the information conveyed by the author. If you like doing exercises from books you’ll benefit even more. The voice Goodson uses is warm and encouraging, and the index is excellent.

Sword bookAir & Light & Time & Space: How Successful Academics Write. Helen Sword, 2017, Harvard University Press. 206 pages. £17.95.

Sword is a professor of education in New Zealand. She is also a poet with a background in academic literature. Her book is based on a specific research project: she interviewed 100 academics around the world about their writing. From this research she developed the BASE model (Behavioural, Artisanal, Social and Emotional habits) which demonstrates the complexity of the writing process. Productivity is covered in the section on behavioural habits which is designed to help writers identify their own best time, place, rhythm and ritual for writing. As you would expect from a poet, the book is beautifully written, and it has a calm reflective voice. Sword has an almost encyclopaedic knowledge of relevant literature to draw on for the ‘read a book’ sections at the end of the chapters. Also, her book has a very good index.

Jo Van Every bookFinding Time For Your Scholarly Writing: A Short Guide. Jo Van Every, 2018, self-published e-book. $3.75. (paperback coming soon)

Van Every is an academic career guide in England, UK. I am grateful to her for the review copy e-book that prompted this blog post. Her book is full of practical advice on how to identify and manage writing time, whether that time is measured in minutes, hours, or days. Van Every covers the topics of scheduling and goal setting that are common to many of these books and, as with them all, the book is well written in itself. Like Zerubavel and Silvia, it is lightly referenced. The book has a lovely consistent voice, like that of a friendly, supportive, knowledgeable auntie; someone who is on your side and has helpful advice to offer. Van Every includes information about other resources: books – including those by Helen Sword and Rowena Murray mentioned above – and online resources. There is no index in the e-book, but that doesn’t matter because you can search it electronically.

Each of these books is full of wisdom. Perhaps you may think you have learned all you need from this blog post: schedule time, set goals, monitor progress, persevere. At one level it is that simple. But if you’re looking for ways to increase your writing productivity, I’d recommend reading one or more of the books I have reviewed. I hope this post will enable you to choose the book or books that suit you best.

Let’s Talk About The Index

indexDo you ever think about the indexes of textbooks and reference books? Do you ever wonder how they’re created? Because they don’t appear as if by magic, and as yet no software has been invented that can extract a good quality index from the text of a book. It takes human intellectual effort to figure out how readers will want to use a book, and so which words and phrases and ideas from the text need headings or cross-references in the index.

The best indexes are created by professional indexers. In the UK they are likely to belong to the Society of Indexers (SoI), which also provides training and accreditation for would-be indexers. The SoI’s distance learning course includes four assessed modules, online tutorials, an online workshop, and practical indexing exercises and assignment. The SoI also provides a conference, various workshops, and online resources for members and non-members. There are equivalent organisations in other countries, such as the American Society for Indexing, the Indexing Society of Canada, and the Australian and New Zealand Society of Indexers.

As a reader, I care a lot about indexes. A good index makes it so much easier for me to use a textbook or a reference book. Even if I’ve read a book thoroughly and taken notes as I went along, there’s almost bound to come a time when I want to look up something I remember reading but didn’t note down. Some academic publishers, such as Sense Publishers, don’t seem to provide indexes at all. I find that hugely frustrating, digging around among 240 pages of text to try to find the paragraph or two that I want to read again.

Other academic publishers pass the responsibility of creating or paying for an index on to the author. That can lead to indexes of variable quality. Here’s a photo of one from a Palgrave Pivot book, Writing Anthropology by Francois Bouchetoux.

Writing Anthropology index

That is the entire index for the whole 120-page book. Palgrave is an established publisher which has published many fine books, some of which have excellent indexes. The author of this book is evidently highly intelligent, with many skills, such as writing; it’s a worthwhile book. But I don’t think indexing is in his skillset.

Some authors can produce good indexes. Pat Thomson is one, but she’s in a minority. Yet publishers still try to persuade authors to create or pay for indexes. As authors don’t get paid for writing books, and academic books earn much less for authors than they do for publishers, this seems both wrong and stupid to me. Wrong because an academic publisher should accept the financial responsibility of providing a good quality index, stupid because if they don’t then their book is less useful so fewer people will recommend it to others. I am not the only person who takes the quality of an index into account when writing reviews online (as I plan to demonstrate, next week, upon this very blog).

Several times in my life I have been in discussion with various publishers who have tried to pass the responsibility of creating or paying for an index on to me. Each time I have argued that they should pay for it because I have neither the skills nor the budget, and the lack of an index will reflect more poorly on their reputation than mine. Each time I have won the argument. So if you are a writer in this position, fight your corner. And if you’re a publisher, be like non-fiction publisher Mango Books.

Round of applause!

Why and How to Negotiate with Academic Book Publishers

poor writerThe academics I have met who write books seem to assume one of two things. The first assumption is that publishers are doing authors a favour by publishing their books. The second is that the royalties offered are a set figure. Both of these assumptions are wrong.

I suspect the first assumption exists because academics need publications so badly that when someone agrees to publish their work it can feel like a massive relief and a cause for celebration. Yet publishers would not exist without authors. Nevertheless, publishers are hard-headed business people, and they are not going to publish a book if they don’t think it will turn a profit.

The second assumption may exist because we live in a society of set prices in shops, set salaries and fees for work, and so on. The notion of haggling is unfamiliar. So you need to know that the royalties a publisher proposes to give you are generally a starting point for negotiations rather than a fixed offer. In a moment I’ll give you some pointers on how to handle these negotiations, but first let’s look at why it is important to negotiate.

Publishers often belong to parent companies that are very, very rich. For example, the company Informa plc has four operating divisions: business intelligence, academic publishing, knowledge, and events. Its academic publishing division covers the humanities, social sciences, and STEM subjects, and includes publishers such as Taylor & Francis, Psychology Press, Cogent OA, and Routledge. In 2016, the latest year for which figures are available, this division made an adjusted operating profit of £187.2million. Informa as a whole made an adjusted operating profit of £416.1million.

Here’s another example. The RELX Group plc is ‘a global provider of information and analytics for professional and business customers across industries’. This company includes the publisher Elsevier, which primarily publishes academic books in STEM subjects, as one of its four divisions. In 2017 Elsevier made an adjusted operating profit of £913million. The RELX Group as a whole made an adjusted operating profit of £2,284million.

It is evident that academic publishing is very, very profitable for these companies, and their shareholders. Yet authors, who may work for years on a single book, are to be content with royalties of a few hundred pounds a year – or less?

One reason this power imbalance hasn’t been important before now is that most, if not all, academic authors used to be in permanent academic roles with more than adequate salaries and time to write books within their day jobs. Yet, as we know, these days more and more academics are in casual and precarious roles, and have to write books in their own time. Even those with permanent jobs are often so over-worked that they, too, have to write their books outside working hours. Also, some people writing scholarly books are not in any academic role, but are independent researchers, unemployed, retired and so on.

Authors are contractually prevented from discussing their own royalty rates. However, I can tell you that the Textbook and Academic Authors Association conducted an anonymous survey of academic authors in 2015. They found that average royalties for print books ranged from 9–14%, and the highest royalty reported was 30%. I can also tell you that, in the UK, academic writers earn the lowest annual averages from their books of any type of writer.

Clearly publishers do need to earn money from the books they publish, to pay for their staff, buildings, printing, marketing, and all the other costs associated with their business. They also need to make a profit (or, if they’re not-for-profit, a surplus) to reinvest in their business and, if a plc, pay dividends to their shareholders. However, do they really need profits of hundreds of millions of pounds, from the often unpaid work of academic authors?

I believe we should be negotiating harder for higher royalties on our scholarly books. I have done this myself, successfully, with different types of publisher. Here are some tips. First, forget about feelings such as gratitude or repulsion, and treat the deal as a business transaction. Position the conversation as a business deal by saying something like, ‘As we haven’t done business together before…’ Second, ask for more than you think they will agree to. There’s a chance they might say yes, and if not you are leaving space for them to make a counter-offer lower than your request but still considerably better than the original offer.

The publisher is likely to specify separate royalty rates for hardbacks, paperbacks, and e-books. You can negotiate really hard on e-book royalties. Publishers’ costs for e-book production and handling are much lower than for print books. They don’t have to pay for paper, printing, storage, shipping, or returns. Also, they don’t sell as many e-books as print books. This means they can give more here.

If you get stuck on a figure that doesn’t seem enough to you but the publisher won’t budge, you can ask for a ‘riser’. That means after, say, 1,000 copies have been sold in that format, your royalty will go up by a few percentage points. This is often easier for publishers to say yes to because if they sell 1,000 copies, they have already recouped most, all, or more of their investment in your work, so then they can afford to pay a higher royalty. It’s probably not worth asking for a riser for hardbacks, as they don’t sell many copies, but it is well worth giving it a go for paperbacks, especially if you’re writing a book that is likely to have a wide readership.

Occasionally an academic publisher will offer a small ‘advance’ of a few hundred pounds. This is not an extra advance payment, it is an advance on royalties which the publisher will claw back from your royalties until it has been fully repaid. If a few hundred pounds would make a real difference to your work for the book – enable you to buy other books, for example, or to travel for meetings or to interview people – then by all means accept. But do be aware that it’s not extra money, they’re simply rearranging the offer.

Bear in mind that the person you are negotiating with, usually your commissioning editor, will not have the power to make the final decision. Keep your relationship with them as cordial and professional as possible, and make your case as clearly and concisely as you can, because you need them to advocate for you within their organisation.

In many ways this is the simple part of the negotiations. Once you agree the royalty figures, the publisher will issue a draft contract. It is a really good idea to get independent professional advice on the contract, because it will be hard to understand its implications unless you have specific legal expertise. In the UK, you can join the Society of Authors as soon as you have a draft contract, and specialist vetting of that and any other contract you receive is included in your membership fee. They will tell you which points to negotiate on, and how.

Does all this negotiation sound icky to you? Get over it. You are going to work really hard on writing your books. It makes sense to do all you can to make your books work as hard as possible for you.

How To Market Your Academic Book

Norwich market by Lane

Norwich Market by talented artist Lane Mathias

If you’re going to write an academic book, you need to be prepared to do some marketing. Otherwise it will sink, without so much as a bubble, deep into the ocean of published academic books. Of course if all you need is the publication on your CV, then don’t waste your time on marketing. But if you’ve written something you actually want people to read and use, you need to get to grips with the whole marketing thing.

 

There are three main categories of sole-authored academic book: monograph, textbook, and trade book. A monograph usually has quite a narrow topic, perhaps just one research project. Its audience will be small, primarily academic peers and perhaps a few doctoral students, and its royalties will be low or non-existent. A textbook is probably for undergraduates, maybe also early stage postgraduates, with a potential audience of millions and, if you’re lucky, significant royalties. A trade book is anywhere in between. You need to know which yours is to help you figure out who your readers might be and so how to market your book.

Your publisher’s marketing department should help you. After all, it’s in their interest to sell as many copies of your book as possible. But they can only help up to a point, because they have a lot of other books to try to sell as well as yours. It’s worth having a chat with them, and finding out what they can and can’t do to help you. For example, they should:

  • Post information about your book online well ahead of its publication date
  • Market your book to relevant retailers, including bookshops and online retailers, and wholesalers, and to academic libraries
  • Include your book in their catalogue and on their flyers for specific events such as conferences in your field
  • Send out review copies, including to people you find who are willing to write reviews or can otherwise promote the book to a significant number of people
  • Take your book to academic conferences, display it along with other books on their stand, and offer a conference discount.
  • Promote your book via their e-newsletter and social media channels
  • Give you a jpeg of the cover for your own use
  • Make flyers for you to take to conferences and seminars

Realistically, though, a lot of this will happen around the time of publication. They won’t ignore your book thereafter, but they simply can’t push all of their books all of the time. So, if you want your book to be widely read and used, you need to market it too.

I have no background or training in marketing; I’ve been learning on the job since my first research methods book came out in 2012. I’ve been lucky to have had terrific support from the marketing department at my lovely publisher, Policy Press, though I know not every academic writer has this experience. I have learned some things you can do to help raise awareness of your book. These include:

  • Add information about the book to your email signature
  • Add information about the book to any web pages featuring you, such as your profile on your employer’s website and your LinkedIn page
  • Send information about the book to any e-lists you subscribe to
  • Send information about the book to your professional association(s) to include in their e-newsletter
  • Ask your employer for help publicising your book through their website, newsletter, and other publicity channels
  • Write one or more blog posts featuring the book for blogs with big readerships in your field, and publicise the blog post(s) at and after publication through your social media channels
  • Create a video about the book or some aspect of the book, upload to YouTube or Vimeo and publicise through your social media channels
  • Create a podcast about the book or some aspect of the book, upload and publicise through your social media channels
  • Publicise the book itself through social media – don’t keep saying ‘buy my book’, but promote any good reviews or positive comments you receive
  • Write an article for the mainstream media based on, or featuring, your book
  • Make sure your book cover appears on any PowerPoint or other presentation you give, and mention it in the presentation

Then there’s the more unofficial kind of marketing. This blog is, in one sense, a marketing tool. It’s other things too – a place to keep my professional musings, for a start – but marketing is part of its purpose. This is marketing by providing something of value (or at least doing my best to do so!). Another method I use is to mail signed bookplates to people who have bought copies of my books. That’s counter-intuitive marketing: in theory, I should be wooing people who haven’t yet bought copies. But I think it can help, because it will improve the likelihood of people talking to others about my work.

Another unofficial kind is marketing through networks. This is unpredictable and you always need to be alert for opportunities. For example, at an academic event recently I met a Prof from a university where I don’t have any contacts. We were talking about graphic novels in research, and I remarked that I’d written about that in my last book on creative research methods. The Prof was interested and asked me to email over details of my book. I did so a few days later, and received a reply saying, ‘Thank you for this. I will raise it with other staff for dissertations as it looks useful.’ So that should at least have sold a copy or two for their library, and with luck it’ll make its way onto more course lists.

I need to figure out what else to do, though, because my royalties this year were lower than last year: £1,236.70 as against £1,627.20. That’s quite a drop, and disappointing in a year when I published a second edition and had lots of positive feedback on both books. There are two tried-and-tested ways of increasing royalties that I know of. One is to write more books, and I’m working on that. The other is to do more marketing: not only for my books, but also for the journal articles I’ve written and co-written. More on marketing those next week.

Analysing Data For Your PhD: New Book Launch!

ADFYPhD_darkbrown_neurons_LC_RGBToday sees the launch of the third in my Phd Knowledge series. The subject of data analysis is close to my heart. It is at the core of our work as researchers, yet it’s often poorly understood. Doctoral students can find themselves facing the analysis of a sizeable amount of data without really knowing what it is they’re supposed to do. My new e-book, Analysing Data For Your PhD: An Introduction, is designed to help in this situation – or, if you read it in time, to prevent you reaching such a stressful impasse. This book follows on from the previous books, Starting Your PhD: What You Need To Know and Gathering Data For Your PhD: An Introduction, but it works equally well as a stand-alone volume for anyone who only wants to delve into this part of the process. It is concise – around 10,000 words – and clearly written (says my editor – in fact, he said ‘As usual, this was a beautifully written little document to work on’). And, as with the others, it costs less than the price of a coffee: £1.99/$2.99 and equivalent prices in other jurisdictions.

But wait! There’s more! To celebrate the launch, and in recognition of the new academic semester starting soon in Australia and New Zealand, I have reduced the price of Starting Your PhD to £0.99/$1.49. This is a time-limited offer for one week only, so get downloading. And happy reading!

 

Gathering Data For Your PhD – New Book Launch!

GDFYPhD_red_data_LC_multi_RGBYou may remember that just two months ago, on this very blog, I announced the start of my indie publishing career. I’m publishing a range of short e-books for doctoral students, and the first one was Starting Your PhD: What You Need To Know, launched on 8 September. I’m delighted to launch the second one today: Gathering Data For Your PhD: An Introduction.

Again, it’s around 11,000 words, and is suitable for all doctoral students, whether studying for a scholarly PhD or a professional doctorate. Here is the blurb:

You can’t do research without data. But what kind of data will help you answer your research question? Where can you find that data? And how much data do you need? If you’re doing doctoral research, particularly in the social sciences, arts, or humanities, this book will help you answer those questions. It offers an overview of traditional and innovative methods of gathering quantitative, qualitative, secondary and primary data. The book also outlines the pros and cons of devising your own method of gathering data, and lists a range of resources for further exploration of the methods that interest you most.

Just like the last book, it’s available for the price of a coffee: $2.99/£1.99/E2.99 or thereabouts – exact prices may vary slightly with different distributors. Talking of which, it’s available (or will be any minute) from all the major players: Kindle, iBooks, Kobo, Nook etc.

This seems a perfect time to launch my latest oeuvre, as it’s the first ever Academic Book Week here in the UK. There are loads of events and discussions happening all over the country. There’s very little, though, about indie publishing – perhaps because Academic Book Week mostly involves traditional publishers and booksellers. I want to emphasise here that I don’t see indie publishing as a rival to traditional publishing, though I guess there may be some booksellers who wish digital books had never been invented. I love p-books and I don’t want, or expect, them to disappear. But I think there is also room for e-books in academia, and it surprises me that so few academics and alt-acs are taking up this opportunity.