History, Truth, Research and Choices

I didn’t get on too well with history at school. It was all about kings and queens and battles, people and events I couldn’t identify with. I enjoyed historical novels if they were about times that had relevance for me, e.g. the first world war (in which my maternal grandfather fought) or the second world war (in which my paternal grandfather fought). But in general I preferred the contemporary world I knew, and books and films set there.

In the late 1980s I discovered revisionist history. I loved The Women’s History of the World by Rosalind Miles (later rebranded as Who Cooked the Last Supper?), which was an eye-opening book, clever, funny, and a welcome counterpoint to all the male-dominated history I’d read. I was fascinated by Peter Fryer’s books Black People in the British Empire, which demonstrated that the British empire was based on exploitation and oppression, and Staying Power: The History of Black People in Britain, which showed how Black people had been present and influential in British society for two thousand years. (The link is to a recent edition of this book with a new foreword by Gary Younge – if you haven’t come across it and you’re interested, I would recommend a read.)

More recently I have read Inglorious Empire: What the British did to India by Shashi Tharoor (2017), An Indigenous Peoples’ History of the United States by Roxanne Dunbar-Ortiz (2014), and The Inconvenient Indian by Thomas King (2013). I would recommend each of these books for their perspective, dignified approach, and eloquent writing.

At the start of lockdown, some kind neighbours along my street set up a book exchange for our community outside their house. A few weeks ago I found a copy of The American Future by Simon Schama, a high-profile and respected British academic historian, award-winning writer and broadcaster. This book has four sections:

  1. American War (civil war, World War Two, Vietnam)
  2. American Fervour (religion – mostly Judeo-Christian)
  3. What is an American? (immigration, primarily of Germans, other Europeans, Mexicans and Chinese people)
  4. American Plenty (shift in mindset from infinite to finite availability of land and resources)

With my new awareness of the position of Indigenous peoples in the US, thanks to the work of Roxanne Dunbar-Ortiz and Thomas King, I wondered what Schama said on the subject. The subtitle of his book is A History From The Founding Fathers to Barack Obama, which didn’t fill me with optimism. And sure enough, Indigenous people barely feature in sections 1-3. There is a brief acknowledgement in the prologue on page 14 that ‘Native American tribes’ in Iowa might have had a different viewpoint from ‘Canadian troopers’ on whether Iowa had ever experienced war. There is a brief mention on page 114 that in the late nineteenth century, the army was involved in ‘finishing off Native Americans’. And other such mentions in passing – until section 4, pages 316-330, a subsection called ‘White Path 1801-1823’, which tells the story of the Cherokee people in Tennessee. Schama evidently attempts to use a reasonably even-handed approach: he acknowledges the Cherokee perspective and recognises at least some of the injustice done to them through broken promises, land grabs and forced relocations. He describes president-to-be Andrew Jackson as ‘unexpectedly brutal’ and says that ‘extinction’ [of Indigenous peoples] ‘was an actual policy determined by actual men’ (322). Schama also describes Jackson as ‘the ethnic cleanser of the first democratic age’ (326).

The story of American history from the late 18th century to the present day is told very differently by Dunbar-Ortiz. She acknowledges Jackson as ‘the implementer of the final solution for the Indigenous peoples east of the Mississippi’ (96). She points out that ‘In the 1990s, the term “ethnic cleansing” became a useful descriptive term for genocide.’ (9) And she identifies ‘four distinct periods’ where documented policies of genocide were created by US administrations. The first is the ‘Jacksonian era of forced removal’, and then ‘the California gold rush in Northern California; the post-Civil War era of the so-called Indian wars in the Great Plains; and the 1950s termination period’ (9).

Having already read Dunbar-Ortiz and King, the way Schama tells the story seemed to me to involve a lot of erasure of Indigenous peoples. And sometimes, due to his narrative choices, his writing seems quite tone deaf. ‘The dream of American plenty for the ordinary man was born from Andrew Jackson’s determination to evict tens of thousands of Indians – Chickasaw, Choctaw, Seminole and Creek as well as Cherokee – from the only homelands they had ever known, because they happened to be in the way.’ (323) Recognition of Andrew Jackson’s atrocities doesn’t hide the division Schama draws between ‘the ordinary man’ and ‘Indians’. That raises a whole bunch of ugly questions. He doesn’t engage with any of them.

Dunbar-Ortiz writes about the impact of history itself as its scholars work to protect ‘the origin myth’ of the Founding Fathers and independence. That origin myth ‘embraces genocide’ (2) which is ‘often accompanied by an assumption of disappearance’ (xiii). I see this in Schama’s engaging, entertaining, readable writing: the overall message is that some Indigenous people were badly treated, a long time ago, in a sub-plot to the major storyline of independence and democracy in a nation of immigrants. A Spectator review on the back of the book reinforces this point by claiming that Schama is ‘weaving the immediate present with [America’s] earliest history’. That ‘earliest history’ is somewhere around 1775. Dunbar-Ortiz, meticulously and forensically, establishes the existence of sophisticated societies and cultures in America thousands of years ago.

Schama’s book was first published in 2008, Dunbar-Ortiz’ in 2014 – but most of her sources are pre-2008, so they would also have been available to him. It is both fascinating and nauseating to read these two very different accounts of what is ostensibly the same history. The authors have completely different perspectives and narratives. And this, for me, is the key learning point. When we conduct research or scholarly work, we bring a perspective and we choose a narrative. Dunbar-Ortiz is open about this, talking about starting a dozen times before she settled on a narrative, and outlining where she sits within relevant debates around Native American scholarship (xii-xiii). Schama simply launches in to an authoritative tale.

The narratives selected by researchers and scholars both reveal and conceal. It is not possible to tell everything that could be told. With this comes huge responsibility. We need to tell the most important, most necessary stories – but that in itself raises new questions. Most important and necessary to whom, for what, and why? Which other stories could we tell? How do we know those stories are not every bit as important and necessary? With the story we choose to tell, how can we acknowledge what we are leaving out as well as what we are focusing on?

This is a complex business and there are no easy answers because each case will be different. What is essential is to be aware of the issues and to use our authorial power as wisely as we can.

This blog, and the monthly #CRMethodsChat on Twitter, is funded by my beloved patrons. It takes me at least one working day per month to post here each week and run the Twitterchat. At the time of writing I’m receiving funding from Patrons of $57 per month. If you think a day of my time is worth more than $57 – you can help! Ongoing support would be fantastic but you can also make a one-time donation through the PayPal button on this blog if that works better for you. Support from Patrons and donors also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

In Praise Of Not Knowing

This image has an empty alt attribute; its file name is dont-know-1.jpg

Perhaps we learned to dread saying ‘I don’t know’ at school, where it didn’t impress our teachers. Or maybe it’s the human desire for certainty and predictability which makes an ‘I don’t know’ so unwelcome. Anyway, we are supposed to know things, us researchers and scholars. There have been times when, involved in a conversation and someone uses an acronym or references a person or organisation I haven’t heard of, I nodded wisely while making frantic mental notes to look it up later. Indeed there is a small industry making money out of this tendency by publishing Bluffer’s Guides to a variety of topics such as social media, wine, cycling and Brexit. These Guides are apparently designed to amuse, inform, and enable the reader to hold her own in any conversation on the subject. By their very existence they discourage the use of ‘I don’t know’.

But think about it: do you know someone who always has an answer for everything? I have met several people like that in my life. Aren’t they annoying?

I think an honest ‘I don’t know’ has a lot going for it. For a start, I think it is useful to acknowledge to ourselves when we don’t know something. Then we can find out, either consciously or sub-consciously. I had an email recently from someone I care about, asking for my help in solving a personal problem. As I read the email, I saw that their problem was quite complicated, and realised I didn’t have a ready answer. I finished reading and turned to a different task. Half an hour later I read the email again – and this time I was able to formulate a response. The part I think of as my ‘back brain’ had been working on the problem while I was otherwise occupied, and had come up with a solution. I love it when this happens. It’s where we get the phrase ‘sleep on it’ – if you fall asleep at night thinking of a problem you need to solve, you may well wake up in the morning with a solution in your mind.

I also think it is useful to acknowledge to other people when there is something we don’t know. In the conversations where someone talks about something I haven’t come across, these days I ask them what the acronym means or who the person or organisation is and why they’re relevant to our conversation. This enables better quality communication and discussion. I also own up to not knowing when I’m teaching. I often teach doctoral students who are, by definition, clever and knowledgeable people. This means they sometimes ask me questions to which I don’t know the answer, and for which there is no Bluffer’s Guide – and anyway, trying a bluff on a room full of doctoral students would not be a good idea. So I say, ‘I don’t know,’ and add, ‘but maybe someone else here does?’ And, very often, they do.

I wonder whether part of the problem with ‘I don’t know’ is that acknowledging it, to ourselves or to others, takes some confidence. Confidence that we can find out; confidence that others won’t think badly of us… Actually, it seems to me that many people respect you more if you are honest about what you don’t know, because then can have more faith in what you claim you do know.

Having said that, it is also important to be flexible about what you know, to allow for the possibility of change. I knew some things when I wrote the first edition of my book on creative research methods in 2015. Then I learned more, including some things that contradicted parts of what I knew before, so in my second edition I acknowledged and explained these changes of mind. I don’t think this invalidates my work. Nobody can know everything, and what we know changes with time as we learn more, just as we learned that the earth is round not flat, and that fatal diseases can be eradicated with vaccines. ‘I didn’t know that’ is part of the ‘I don’t know’ family, and just as valuable.

Not knowing something is the foundation for research, because we do research to find out new knowledge. Students sometimes say to me, ‘I don’t know if I’m doing my research right.’ I say, ‘If that’s how you feel, you probably are doing it right.’ Then they look at me like Luke Skywalker looks at Yoda when he has just said something particularly cryptic, so I tell them all research is built on uncertainty; if they already knew whatever it is they want to find out, there would be no point in doing their research in the first place.

Perhaps the hardest part is the way all of our lives are currently built on uncertainty. When and how will this pandemic end? Who will be alive when it does? What will the world be like? Of course knowing the future was always an illusion, but our plans were often enacted which made it seem real. Now it may feel pointless even to make a plan. More and more people are talking about our current predicament as “the new normal”, and I recognise in this an understandable reaching for certainty. But not much is normal about the way we are currently living, and we may find we can deal with that better if we embrace the uncertainty and face up to what we don’t know.

This blog, and the monthly #CRMethodsChat on Twitter, is funded by my beloved patrons. It takes me at least one working day per month to post here each week and run the Twitterchat. At the time of writing I’m receiving funding from Patrons of $55 per month. If you think a day of my time is worth more than $55 – you can help! Ongoing support would be fantastic but you can also make a one-time donation through the PayPal button on this blog if that works better for you. Support from Patrons and donors also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

Research Work In Lockdown

podcast-5227930__340This week’s blog is a short podcast produced by the lovely people from Policy Press and featuring an interview with me about research work in lockdown. The podcast was featured earlier this week on the Policy Press blog, Transforming Society, which is well worth a follow, not only for its excellent content but also because followers get a hefty 35% discount on all Policy Press books. You can listen to the podcast on Soundcloud, Apple Podcasts or Spotify – just click on the link for the platform you prefer.

Writing Is A Research Method

writing on keyboardIt has always struck me as odd that people don’t recognise writing as a research method. I doubt there is a single piece of formal research in the Euro-Western world which doesn’t involve writing. Yes, we can make all our reports with video, but those videos need scripting and that requires words. As researchers, writing is one way in which we exercise our power. You may not think of yourself or your writing as powerful, yet writing is an act of power in the world. I was reminded recently by a colleague that my words on this blog are powerful. I’d forgotten. It’s easy to forget, but we need to remember.

Writing, in Euro-Western research, is universal. It’s the one method used regularly by both quantitative and qualitative researchers. Perhaps that’s why it isn’t recognised as a method, because it unites us rather than dividing us. But it is a method, and I would argue that it is a qualitative method. We can’t do research without writing, and how we write affects the ways our work is understood and used by other people.

I’ve been interested in the terminology around the COVID-19 pandemic, which I think provides a useful example. Last week I wrote a post about self-isolation. Following a lot of travelling the previous week I’ve been voluntarily staying at home, seeing only my partner and a couple of delivery people. One friend challenged my use of the term ‘self-isolation’, saying that in their view I was doing social distancing because I wasn’t sleeping separately and staying 2m away from my partner or using separate washing facilities, and I was still taking deliveries in person. I could see their point, though I know others are using the term ‘self-isolation’ in the same way as me. My view of social distancing is that it is more about literally keeping our distance from each other in public places. But these are new terms and we’re all trying to figure this whole thing out while it’s happening.

However, neither of them are particularly lovely terms, and I have appreciated the appearance of alternatives. The first I saw was I think an FB post taken from Instagram (I can’t remember who generated either post now – my apologies; if it was you or you know who it was, please comment below and I’ll edit to credit). The post suggested that we’re not doing social distancing, we’re doing physical distancing for social solidarity. I really liked that concept. Then yesterday Leo Varadkar, Taoiseach of Ireland (and a doctor), spoke of cocooning, and I heard that Americans were talking of ‘shelter in place’.

While I have no evidence for this beyond my own reactions, I suspect that more positive terms are likely to lead to more acceptance. Asking someone to isolate themselves has connotations of loneliness, sadness, and prison (which also has associations with the term ‘lockdown’ currently in use around the world). Physical distancing sounds easier and more accurate than social distancing, and coupling it with social solidarity makes it feel stronger and more righteous. Cocooning makes me think of cosiness and warmth, plus it rhymes (or almost) with other gentle words like soothing and crooning. Asking someone to shelter in place has connotations of home, familiarity, and safety.

As researchers, we often have new information to impart and we sometimes arrive at new concepts which need to be named. There are a whole bunch of words and phrases for us to choose from in writing each new sentence. The words and phrases we use can make a great deal of difference to how our work is received. This means we need to take care in choosing our words and phrases, and in putting them together to make sentences, and in putting sentences together to make paragraphs. These tiny laborious steps are like the strokes of an artist’s brush or the stitches from a crafter’s needle: the beating heart of the writer’s art.

This blog, and the monthly #CRMethodsChat on Twitter, is funded by my beloved patrons. It takes me at least one working day per month to post here each week and run the Twitterchat. At the time of writing I’m receiving funding from Patrons of $52 per month. If you think a day of my time is worth more than $52 – you can help! Ongoing support would be fantastic but you can also make a one-time donation through the PayPal button on this blog if that works better for you. Support from Patrons and donors also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

The Power Of Naming

wordsWhen I first learned about research, as a student of Social Psychology at the London School of Economics in the early 1980s, the people we collected data from were called ‘subjects’. They were subject to our research, and subjects of our research; we were (told we were) the objective neutral researchers with the power to collect and analyse data. That power came from knowing how to do those things: special, arcane knowledge available only to insiders, i.e. those with enough educational capital.

By the time I got back into research, around the turn of the century, researchers had begun to acknowledge that positivism might not be the only game in town. The terminology had moved on and ‘subjects’ were becoming more widely known as ‘participants’. We felt good about this: instead of subjecting people to our whims, we would let them join in with our research (up to a point, mostly defined by us). How kind.

I’m beginning to think it’s time for another shift. I’m enjoying the way some researchers are being creative here, such as Alistair Roy with his ‘tour guides’. However, while that term works well for Roy who conducts walking interviews with marginalised young men in cities, it’s not universally applicable. So I’m wondering about… contributors?

I also think it might be time to rethink ‘data’. The word is drawn from the Latin meaning ‘something given’. Yet more often data is something researchers take and keep. The ability to classify things as ‘data’ has enabled serious abuses, some of which are still ongoing today. For example, in her magisterial book An Indigenous People’s History of the United States, Roxanne Dunbar-Ortiz demonstrates that Euro-Western researchers retain the human remains and burial offerings of millions of Indigenous people by classifying them as ‘data’. For Indigenous peoples, these remains and offerings are sacred, yet Euro-Western researchers continue to ignore their requests for the return of their sacred objects, using ‘science’ as the reason. On this basis it might make sense to reword ‘data’ as ‘loot’ or ‘swag’.

Another option would be to refer to people who provide information for research as ‘people’ and to the information they provide as ‘information’. I’m in favour of this because it has a levelling quality, especially if we researchers also refer to ourselves as ‘people’. It saves us from the irregular verb effect: I am a researcher, you are a participant, they are users of research.

All this is still researcher-led, though, so potentially paternalistic (or, in my case, perhaps maternalistic?!). A further option could be to let people who contribute to research decide how to define both their roles and what they offer to the process.

Some readers may regard all this as quibbling over semantics. However, given the strength of the relationship between language and thought, it seems to me important to consider these issues. Names have power: power to identify and classify. When we name individuals, roles, groups, artefacts, we are saying something about how we see the world. As always we need to use this power with care.

This blog, and the monthly #CRMethodsChat on Twitter, is funded by my beloved patrons. It takes me at least one working day per month to post here each week and run the Twitterchat. At the time of writing I’m receiving funding from Patrons of $23 per month. If you think a day of my time is worth more than $23 – you can help! Ongoing support would be fantastic but you can also make a one-time donation through the PayPal button on this blog if that works better for you. Support from Patrons and donors also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

Australasian Research Ethics

AHRECS logoSystems of research ethics regulation differ around the world. Some countries have no research ethics regulation system at all. Others may have a system but, if they do, it is only available in their home language so people like me who only speak and read English are unable to study that system (Israel 2015:45). The main English-speaking countries tend to have formal systems of research ethics regulation, stemming from biomedical research in response to ethical crises such as Nuremberg and Tuskegee. These are usually implemented through research ethics committees or their equivalents such as institutional review boards in the US.

One big difference in Australasia is that work on research ethics by and for Indigenous communities seems to be further ahead in Australia and New Zealand than in any other continental region as a whole. Australia has the Guidelines for Ethical Research in Australian Indigenous Studies produced by the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS). AIATSIS is a statutory organisation, set up by white settlers in the 1960s and governed by a Council, with the first Aboriginal Council member joining in 1970. The Council is now predominantly made up of Aboriginal people and Torres Strait Islanders. The latest edition of the Guidelines is dated 2012 but they are under review at the time of writing. In New Zealand, Māori people with experience from research ethics committees came together to write Te Ara Tika, a document offering guidelines for Māori research ethics published in 2010. These kinds of guidelines help Indigenous peoples to claim their right of research sovereignty, i.e. control over the conduct of and participation in research that affects them. However, they are not necessarily aligned with each other, or with other systems of ethical governance for research that may exist in the same jurisdictions. This may hamper collaborative or multi-area research and lead to increased separation rather than reconciliation between peoples (Ríos, Dion and Leonard 2018).

So it’s a complex and fascinating picture. I am fortunate to be working on a project at present with three experts in Australasian research ethics: Gary Allen, Mark Israel, and Colin Thomson. (The sharp-eyed among you may notice that I cited Israel in the first paragraph above. He has written a rather good book on research ethics subtitled Beyond Regulatory Compliance and now in its second edition.) Together they are the senior consultants of the Australasian Human Research Ethics Consultancy (AHRECS), established in 2007 to provide expert consultancy services around research ethics in Australasia and Asia-Pacific. AHRECS also works with Indigenous consultants from both Australia and New Zealand, one of the latter being Barry Smith who is a co-author of Te Ara Tika.

The amount of expertise in AHRECS is enormous. Better still, they offer to share some of this expertise to anyone who wants to sign up for their free monthly e-newsletter on research ethics (and I can confirm from experience that they don’t spam you). Link here (scroll down, it’s on the right). Their blog provides a useful archive and they accept guest posts on relevant topics; I just wrote one for them on The Ethics of Evaluation Research. So you get two for the price of one this week!

This blog is funded by my beloved patrons. It takes me around one working day per month to post here each week. At the time of writing I’m receiving funding of $17 per month. If you think 4-5 of my blog posts is worth more than $17 – you can help! Ongoing support would be fantastic but you can also support for a single month if that works better for you. Support from Patrons also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

Ten Top Tips For Managing Your Own Research

crossroads-1580168__340When someone mentions research methods, what do you think of? Questionnaires? Interviews? Focus groups? Ways of doing research online? Do you only think of data gathering, or do you think of methods of planning research, analysing data, presenting and disseminating findings?

Research methods is a huge and growing field with many books and innumerable journal articles offering useful information. But nobody talks about methods for managing your own research. Perhaps you’re doing postgraduate research in academia or workplace research such as an evaluation. Even if you’re a fully funded full-time doctoral student, research is not all you do. Research has to fit in with the rest of your life and all its domestic work, family needs, other paid or voluntary work, hobbies, exercise, and so on.

Nobody talks about the methods for doing this kind of personal research management. Or, at least, not many people. I said quite a lot about it in my book Research and Evaluation for Busy Students and Practitioners. Petra Boynton also addresses it in her book The Research Companion. But I haven’t seen it mentioned anywhere else (if you have, please let us know in the comments). So here are ten top tips:

  1. Plan everything. Lots of books will tell you how to plan your research project. What they don’t say is that you also need to plan for the changes to your life and work which will result from you taking on the research. How will your research affect your other commitments? What do you need to do to minimise the impact of your research on your other commitments and vice versa? Build in contingency time for unforeseen events.
  2. Manage your time carefully. Use your plan to help you. Break down the main tasks into monthly, weekly and daily to-do lists. Review these regularly.
  3. Learn to work productively in short bursts. It may seem counter-intuitive, but most people get more done this way than by setting aside whole days to work on a project.
  4. Use time when your mind is under-occupied, e.g. when you’re waiting in a queue or doing repetitive household tasks, to think about and solve problems related to your research.
  5. Seek support from your family. Make sure they know about your research and understand its importance to you.
  6. Seek support from colleagues, managers, tutors etc, whether your work is paid or unpaid. Make sure they know about your research and understand its importance in your life.
  7. Don’t cut corners in ways that could damage your health. Eat sensibly, take exercise, get enough sleep and rest.
  8. Take breaks. At least three short breaks in each day, one day off in each week, and four weeks off in each year.
  9. Don’t beat yourself up if things go wrong. Be kind to yourself and learn what you can from the experience. Then re-group, re-plan, and set off again.
  10. Reward yourself appropriately for milestones reached and successes achieved.

In my view, these are as much research methods as questionnaires and interviews. Learning to use them involves acquiring tacit knowledge. I’ve been on a mission to convert tacit knowledge to explicit knowledge ever since I started writing for professionals. This blog post is part of that process. If you have other tips, please add them in the comments.

This blog is funded by my beloved patrons. It takes me around one working day per month to post here each week. At the time of writing I’m receiving funding of $12 per month. If you think 4-5 of my blog posts is worth more than $12 – you can help! Ongoing support would be fantastic but you can also support for a single month if that works better for you. Support from Patrons also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

What Offends People Makes Great Data

im-right-1458410__340Have you noticed how people seem to be getting offended about the strangest things? For example, there has been controversy this month over two songs that are regularly played in English-speaking countries at this time of year. The first is Baby It’s Cold Outside, a duet between two people (usually a man and a woman, though the lyrics are not gender-specific). It was written by Frank Loesser in 1944 to sing with his wife as a party trick. One character is persuading a slightly reluctant other to stay in the warm rather than go out into the winter weather. It’s flirtatious and funny, especially in my favourite version by Cerys Matthews and Tom Jones with an entertaining video which is worth watching right to the end. But some people say the lyrics promote date rape, and the song was banned by some radio stations earlier this month.

This is interesting as evidence of how our perceptions change. In 1944 no doubt date rape existed but it was not a widespread topic of conversation or media interest. In 2018, after #metoo, the world is a different place. So rather than looking like an innocent piece of comedy, to some people Baby It’s Cold Outside looks like a sinister instruction manual for would-be date rapists.

The other song that has been getting people hot under the collar is Fairytale Of New York, a more recent classic by The Pogues featuring Kirsty McColl. This is one of my two favourite seasonal songs. I love that it portrays people having an argument – so very common at this time of year – rather than the more usual saccharine sweetness. During the argument, two people hurl insults at each other, one uses the word ‘faggot’ and this is what has caused upset. (The other uses the word ‘slut’ but that doesn’t seem to be a problem… ho hum.) Shane McGowan, who co-wrote the song, made a dignified statement explaining that the song features two fictional characters who are not nice people so some of the things they say are not nice. He explains that storytelling requires unpleasant characters – which it does, or there is no drama.

One interesting thing about all this offence being taken is that more people hear about and listen to the songs. So people’s outrage, amplified by the media, has the opposite effect from that which they intend.

Perhaps words are easy to be offended by. It’s harder to be offended by the really offensive things going on around our planet such as famine and capitalism. We long for simplicity, for a world with problems we can solve. Yet banning a song containing the word ‘faggot’ is not going to fix global homophobia.

Research can be offensive, too. Of course unethical research is deeply offensive, but even careful, rigorous, ethical research can cause offence. John Bohannon, in his TED talk, said, “The great pleasure of science is the defeat of intuition.” I think that’s a wonderful sentence. Yet so many people hold fast to their intuition in the face of research evidence, outraged by the facts that challenge their beloved and long-held beliefs.

This, too, is interesting. I suspect this very human trait contributes to the barriers in translating research into policy and into practice. It certainly fuels many debates and slanging matches on social media. That gets exhausting sometimes… so I’ll be taking a break for the holiday season. See you in January!

This blog is funded by my beloved patrons. It takes me around one working day per month to post here each week. At the time of writing I’m receiving funding of $12 per month. If you think 4-5 of my blog posts is worth more than $12 – you can help! Ongoing support would be fantastic but you can also support for a single month if that works better for you. Support from Patrons also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

Engage Your Audience Beyond the Slides: 4 Ways to Add Creativity to Your Presentation Package

I’m delighted to offer you a guest post this week, by Echo Rivera, an expert on research presentation. She has some terrifically creative ideas and resources to share with you (and me!). My post this week is on Echo’s blog, and is about creativity and ethics in presentation. Here’s what Echo has to say:

Echo-Blog_thumbnailI’m so excited to be a guest contributor to Helen’s blog. I’ve learned a lot by reading her posts and love that she is helping folks be more creative in their research methods. I thought this would be a perfect place for me to talk about how to engage your audience beyond the use of your slides, so you can maximize your potential presentation impact. Specifically, I’ll be talking about how to add more creative elements to your presentation package.

1. Ask your audience questions

Ask yourself: during your last presentation, for how many minutes in a row did you talk at people? If your answer is longer than 7-10 minutes, then chances are they disengaged. We humans don’t really like to be talked to for too long because it can be overwhelming for the brain.

I’m sure there are gadgets and apps that are designed to get your audience engaged. Personally, however, I prefer no-tech or low-tech engagement approaches so that the tech doesn’t get in the way.

The easiest way to get your audience interacting with your presentation is to ask them questions every few minutes or so. They don’t even need to respond out loud–you could just ask them to think about their answer or write it down in their notes. It doesn’t add a lot of time to your presentations, and it keeps people interested.

You could also take this to the next step by having them respond in some way. A really effective way of your audience to engage is have then guess an answer before it’s revealed. For example, I’ll (a) pose a question should you use a default slide template?”, (b) ask them write down their guess on their handout and/or to share their answer (e.g., raising their hands, answering in the chat, shouting out loud), (c) add a dramatic pause, then (d) reveal the answer, no”. For those who are surprised by the answer, it will now be more memorable. For those who already knew the answer, it will validate and reinforce that knowledge.

2. Use engaging visuals

Okay so this is technically about your slides, so I’m kind of cheating here. But, a lot of the visuals I see in my clients’ or students’ presentations could use an extra boost of creativity.

BadSlide-Gears

Let me ask you this: When you need a photo for your slides, how often do you go to Unsplash (because you already know to not use Google Images, right?) and then type in the description of what you’re looking for–with terms like “STEM” or “Surveys” or “Researcher.”

If you’re like most academics, evaluators, or researchers then chances are that’s exactly what you do. And that’s exactly how you end up with Clip Art or really clichéd images that won’t resonate. I’m talking about those puzzle pieces, shaking hands, word clouds, and over-the-top cheesy smiles of business people. Your audience is not going to engage with those types of images.

So, another easy way to add more creativity is to start moving towards more modern, non-cheesy, photos and away from outdated Clip Art. Build up your visual database. Maybe even consider finding creative ways to make your own visuals, like what Ann K. Emery did with play-doh.

good-slide-gears

3. Create interactive or “gamified” handouts

I mentioned earlier that your handouts should not just be a printout of your slides. Instead, you should be creating custom handouts for your presentations. Don’t worry–it takes less time than you think because it’s very easy to copy slides or your speaker notes and paste them into Word.

When creating your handout, don’t hesitate to be creative! Add fill-in-blank sections so your audience needs to engage with your presentation by taking notes. To reduce anxiety and improve real-time cognitive processing, I often tell them I’ll provide the answer key after the presentation.

If you want to take the next step, then you could “gamifiy” the handout. Turn your presentation material into a crossword puzzle, word matching, or other types of games. This is a great way to formalize what I suggested earlier for asking your audience questions. Imagine if you created a handout where your audience had to guess the answers.

4. Create a data placemat

A data placement is an interactive handout times ten. The purpose is to engage your audience in interpreting and understanding the data, so it works for qualitative and quantitative projects.

“Data placemats display thematically grouped data designed to encourage stakeholder interaction with collected data and to promote the cocreation of meaning under the facilitative guidance of the evaluator.” (Pankaj & Emery, 2016, p. 81)

I encourage you to read the 2016 article by Veena Pankaj and Ann K. Emery which provides a helpful blueprint for how to create one and host a successful data placemat meeting. Then, be sure to check out this PDF which actually shows you their data placemat (and, as a bonus, beautiful data visualization examples). Finally, there is also a useful blog post about data placements, with some lessons learned and examples, on the American Evaluation Association 365 blog.  

Your Action Plan

These are all great ways to add more audience engagement and creativity into your presentations. Take a moment to review your last (or next) presentation and conduct an “engagement audit.” Start by adding some form of audience engagement at least every 10 minutes and updating your visuals to be more engaging and creative. Then, revise your handouts so they’re more engaging and memorable.

Just remember that it’s all part of a “presentation package,” which is my fancy way of reminding people that their presentation always involves multiple components: what you say (your speaker notes), what people see (your slides), and what people read or interact with (your handout). As a bonus tip, those three things should never be identical: your slides should not just be your speaker notes and your handout should not just be all your slides printed out.

EchoRivera-StarterKit-Mockup

If you’d like some bonus resources to help make your slides better, then check out my free Stellar Slides Starter Kit instant download. It includes my top 10 favorite presentation tips (illustrated by me), a presentation design workflow, and more!

About Echo

EchoRivera-Teal-CircleHi! I’m Dr. Echo Rivera, founder and owner of Creative Research Communications, LLC. I’m here to help you communicate your research and educational information more effectively and creatively. I have a PhD in Community Psychology and over a decade of research and evaluation experience. I moved on from my research & evaluation career to focus solely on helping others share their work more effectively. I’d love to connect with you on TwitterYouTube, Facebook, and Instagram.

Researching Research Ethics

Research ethics in the real world [FC]I have written on this blog before about my book launch which is now only four weeks away (or less, if you’re reading this after 11 October). It’s a free event and you’re welcome to come along if you’re in London that day; details here. Copies of the book itself should arrive in the next 2-3 weeks. Exciting times!

I’ve written this week’s blog post on SAGE MethodSpace, talking about the research I did into research ethics around the world as background for writing the book. Head on over and have a read, and please feel free to leave a comment there or here.