Following on from my last post about funding, I thought it might be useful to explain a few things about how I cost a research project. There are two parts to this process: setting a day rate, and working out how long the project will take.
My day rate is flexible, depending on the nature of the commissioning or funding body and the size and nature of the project. For example, I will charge less for a small project for a local charity than for a large project for a Government department. I will charge less per day for a long project that offers months of financial security, or for a project where the application is not onerous. And I will always negotiate on rates – at least, up to a point.
When it comes to working out how long the project will take, I break it down into individual elements. Let’s say a national client tells me they want a three-month project to include a focused literature review, 20 interviews with key people, presentation of draft findings at a meeting in London, and a written report with an executive summary (and let’s say I agree this is a suitable approach to the work – which is not always the case). We will also need a project initiation meeting, and I’d need to build in time for correspondence and administration: my rule of thumb here is half a day per month.
The first thing I need to do is a quick check of the literature, as a ‘focused literature review’ takes different lengths of time depending on whether the key search terms yield three items or 300,000. If it’s the former, I start thinking more laterally about potential search terms. If there are lots of hits, I start thinking about how to narrow down the search: I usually start by restricting the date range on Google Scholar and then take it from there. I am always mindful that a client’s budget is limited, and that they are unlikely to want to fund six months of my time to review the literature in detail. In fact, I’m lucky if I get six days. So I need to come up with a search strategy that will work for quite a limited review – and it does no harm to point out to the client that I can only read, on average, 10 documents a day. (Of course the exact number depends on the length of each document, but I work on the basis of a 15-page average, i.e. 150 pages/day or 20 pages per hour (7.5 hours per working day) or one page every three minutes.)
Then I need to think about the interviews. If they’re with professionals, I can probably do them by phone or Skype; if with service users, they would need to be face-to-face. And if those service users are scattered around the country, there are huge implications for travel time and cost. Plus I need to factor in time for setting up the interviews, and rearranging the inevitable ones where I call or turn up and the person I’m due to interview isn’t there. I also need to have a first go at drafting the interview questions, to get a sense of how long the interviews themselves might be. That is impossible to predict entirely, as some people are much more talkative than others, but I have another rule of thumb: for a shorter set of questions (say, nine or fewer) I’ll schedule an interview every 45 minutes, for a longer set I’ll allow an hour per interview. (Unless I’m interviewing school teachers, who are ninja level question answerers, in which case I’ll allow 30 minutes however many questions I have.) Occasionally people are willing to talk for longer than 45-60 minutes but if I’ve got someone really chatty, I’ll start drawing their attention to that within the first 15-20 minutes of the interview to help us both to manage the time.
It’s also important to think about recording and, if necessary, transcription time – which is usually calculated at four hours for each hour of talk. Indie researchers often outsource transcription, to make it cheaper for clients, though you need to be sure the service you use will yield good quality transcripts.
Then I have to work out how long it will take me to code and analyse data (I reckon to code 10 interview transcripts per day, but then I’ve been doing it for a long time), draft reports, and prepare for meetings. So, assuming the interviews can be done by telephone, and the project will take three months, my time allocation for this fictional project might look something like:
- Project initiation meeting in London (including preparation and travel) – one day
- Focused literature review – six days
- 20 telephone interviews (including set-up time etc) – four days
- Data coding – two days
- Data analysis – one day
- Drafting report – two days
- Preparing for presentation meeting – 0.5 day
- Presentation meeting in London – one day
- Finishing report and executive summary – one day
- Correspondence and administration (0.5 day/month) – 1.5 days
That gives a total of 20 days. I multiply that by the day rate I’ve decided to offer this client, which produces a rate I can quote for the job.