blog post

Personal Branding for Academics

Posted by

0

stylish-logoThis is a post with a difference: it’s written by Tee Ola, Managing Editor of Stylish Academic, a fashion and lifestyle website for academics and other professionals. Tee completed her PhD in Digital Media and the culture of democracy in 2015. And although she works full-time in digital marketing in higherEd, she is never faraway from the lecture theatre.

My own post for this week, The Unstylish Academic Speaks, is on the Stylish Academic blog.

Do you see yourself as a brand or just an academic/scholar busy with research, writing, publishing and teaching?

Your personal brand is the sum total of you and how you’d like to present yourself to the world – or at least certain target audiences (colleagues, students, employers, funders, etc.)

It is not vain or narcissistic to be intentional about your personal brand.

To be intentional about your personal brand as an academic is to carefully curate the aspects of your complex life that fit in with the professional goals you’ve set for yourself.

“I want to be a leading thinker in… <insert niche field> ”

What steps can you begin to take in this direction?

You are neither lying, nor pretending when you cater to your personal brand. You are simply putting your best foot forward (like we all should).

Branding and marketing yourself are not dirty phrases. And simply sitting back to allow your work to do the talking will not cut through the clutter of the information age we live in.

You can decide to stand yourself out, and by extension, your work, through your personal brand.

Here are 2 reasons why I think it’s important to pay attention to your personal brand as an academic:

  1. Because your personal brand is happening with or without your deliberate input…
  2. Because it is vital for career progression

Your personal brand is happening with or without your input

Your personal brand already exists.

You are already being perceived in a particular manner  – online and (or) offline; so why not get in there and control the narrative since it’s happening anyway?

In this highly digitised world, you have tools at your disposal to do this.

Gone are the days when opportunities for academics to provide public commentary on topical events in the news were limited to newspaper pages, radio and TV.

Today, you can tweet directly at a journalist, set up your own blog, podcast, or YouTube channel … and so many other opportunities for public engagement.

A few of my favourite academics (in my area of digital media and communication) that do this so well are Jeff Jarvis, Zeynep Tufecki, and Evgeny Morozov.

The first time I attended a conference in London where Morozov was a speaker, and I got the chance to speak with him in person – I was star-struck. I was a 1st year PhD student, so that’s excusable.

However, my point is, my respect for him and his work had grown over time from following and listening to him on Twitter.

His views influenced my thinking as I wrote my thesis.

Morozov’s commentary on topical events as they happened helped shape and make me rethink my arguments as I wrote about the democratic potential of the Internet.

His personal brand as a thinker who runs counter to certain dominant ideas that the Internet is a panacea to the woes of the world was established and clear, so I understood it and engaged.

(The Net Delusion – how not to liberate the world by Evgeny Morozov).

Is it clear what you stand for as an academic/scholar?

I like to tell people that my Twitter followers wrote my thesis with me.

Part of my personal branding road map was being vocal about my research work online, and inviting commentary from others.

This was effective in that people understood what my research was about (I also blogged about it), so I got mentioned on Twitter threads (conversations), which often ended up as great illustrations in my thesis or talking points at conferences.

Your personal brand is vital for career progression

Selling ourselves as academics may run counter to certain long held ideals about the rarefied world of academia – mostly unwritten or unspoken – but adhered to all the same.

As an aside, another of those ideals I challenge through my platform, Stylish Academic, is that academics are not meant to be stylish or pay any attention whatsoever to physical appearance and so on.

In fact, the shabbier you look, the more likely you are to be perceived as working hard in your field – and vice versa. It’s as if this “is our way of telling the world we’re too focused on matters of the mind to care about what we put on our bodies.”

There are many more ideas like these, firmly rooted in age-old academic culture.

Hence, on personal branding, unlike our counterparts in the corporate world, we may tend to keep our head down, eyes peeled to the screen, and fingers glued to the keyboard – let the lines fall where they may.

It’s a new season. And like this Times Higher Ed article says in the title, being brilliant doesn’t cut it anymore.

I love how the author, John Tregoning puts it, “we have two things to sell, our ideas and ourselves…the main product we sell is ourselves. This product is defined by our CV: where we have worked, on what and with whom. But these strands need to be pulled together into a single memorable “personal brand”… This brand comes into play when meeting potential collaborators, conference organisers and funders.”

I find this so persuasive.

Handling your personal brand is vital for career progression – in and outside academia.

There is so much more I have to say about personal branding as an academic.

If you’d like to engage with me on the subject of intentional branding for academics and/or practical steps to follow, or you have any questions at all, please feel free to contact me here.

Thank you for reading.

And for readers who would like to know more, Tee Ola has kindly provided some useful online resources:

Navigating your digital profile – YouTube

Use brand thinking to build a stronger you – Vitae

A Twitter thread on social media tips for Early Career Researchers – Prof Nathan C Hall

Is Peer Review Bad For Your Mental Health?

Posted by

2

peer review peopleI am currently waiting for peer reviews of two books I’ve worked on: one sole-authored, one co-authored. We don’t talk much about the experience of waiting for reviews, and it’s not something that appears to have been researched. Yet it’s something everyone doing academic work has to go through and it may be bad for our mental health.

I’m finding it particularly difficult at the moment because a lot rides on these reviews. The sole-authored book, which is on a contentious topic, has already had one set of reviews. Reviewer 1 was utterly damning, saying ‘I couldn’t find anything to praise’. Luckily, reviewers 2 and 3 were more measured, offering both praise and constructive criticism, and their input helped me to revise and strengthen the typescript. However, in the process, my editor and I realised that we needed further reviews from people with a particular kind of specialist knowledge. My editor approached around 10 potential reviewers, but only one agreed to do the job. So I’m gibbering – what if that person agrees with Reviewer 1?

The co-authored book is in a contentious format. My co-authors and I decided that I would be the person to liaise with publishers, as I have form in this process. The last time I liaised with academic publishers for a co-authored book was in the early 2000s, and I’d forgotten how heavily responsible it makes me feel. Fortunately, I’ve found a publisher that is interested and has sent the book out for reviews, to two professional academics and two students. This is great – and terrifying – but at least there are four reviewers. Even so, what if they ALL think it’s rubbish?

In many ways I love the peer review system. I welcome feedback on my writing, and I’m not at all averse to constructive criticism. I am by no means arrogant enough to think I can write a good book without input from others. Yet peer review, as a process, is fraught with uncertainty. Comments may not be constructive, or may not come at all. They may be positive, or negative, or in between, or a mixture.

There is a body of research which demonstrates that uncertainty has a detrimental effect on mental health. Luckily for me, my mental health is fairly robust right now, so I can use this period of uncertainty as an opportunity to build further resilience. But what about those who aren’t so fortunate? We’re hearing a lot about the mental health crisis in higher education, but nobody seems to be talking about the potential contribution of the peer review system to this crisis. Given the evidence of links between uncertainty and mental health, it seems likely that there may be a relationship here.

I’m not arguing that we should tear down the peer review system and replace it with something completely different. Time spent waiting for reviews also has a positive effect, in that it creates necessary distance between the author and their work, meaning sensible revisions are easier to make. But I do think we need to be aware of the effects of uncertainty and take steps to reduce its impact on us. Here are four ideas.

  1. Aspects of life fall into three categories: those you can control, those you may be able to influence, and those you can neither control nor influence. Spend most of your energies on the first, some on the second, and none on the third. So I will spend my energies on hard work and good fun, and with any luck I won’t have much energy left for fruitless worry about the outcome of the peer reviews.
  1. Plan for different outcomes. Plans for positive reviews are easy, plans for negative reviews more challenging. For me, the worst-case scenario is that the publisher decides not to publish after all, which would mean – for either book – several years of work down the pan. However, that is unlikely, and if it does happen I/we can revise and submit again elsewhere.
  1. Acknowledge how you’re feeling. Writing this blog post is one way for me to acknowledge my own difficult feelings about this waiting period. In professional UK society the culture is not to talk about feelings much, if at all; if anyone asks how you are, the standard answers to give include ‘I’m fine’, or (with an eyeroll) ‘snowed under’. It’s as if we’re not allowed to give a real answer to the question. Yet suppressing our emotions is also bad for our mental health, so let’s talk about the difficulty of waiting, being in limbo, for unpredictable peer reviews.
  1. Practise self-care. All the usual stuff: eat sensibly, take exercise, get enough sleep – or, if you can’t sleep, rest your body quietly in a dark room and try to still your mind. There are some good video soundtracks and podcasts online to help you sleep. Work can be part of self-care when it’s work you enjoy and you don’t do too much. Spending time with loved ones is definitely part of self-care.

The peer review system can also be hard on reviewers, such as by asking more of people who are already too busy, and offering only intangible rewards. Saying ‘yes’ to a review request adds an extra burden of work, saying ‘no’ comes with an extra burden of guilt. Some people deal with this by deciding how many reviews they will undertake, such as 12 in a year, or three per draft article or book they themselves submit. That’s a great example of focusing on what you can control.

If you’re waiting for reviews yourself, the wait will be over, sooner or later. I hope you will be able to use the advice in this post to help make the process a little easier – as I intend to do myself. I wish you luck.

How Racist Am I?

Posted by

9

racismToday is the UNESCO International Day for the Elimination of Racial Discrimination and I have been considering my role in this process. I find it easy to say “I am privileged”. But “I am racist”? That’s harder – yet, for me, it’s the next step.

Privilege isn’t an absolute, because not everyone who is privileged has the same kind or level of privilege. Privilege can be bestowed (or withheld) by factors such as skin colour, gender, sexual orientation, health, age, religion, and socio-economic status. Many people have privilege in some areas and not in others. For example, a white bisexual man with mental health problems is privileged by his skin colour and gender, disadvantaged by his sexual orientation and health. However, this is way more complicated than 2 x privilege + 2 x disadvantage = 0.

I’m beginning to think racism may not be an absolute either. Evidently I’m not the only one, as I found a racism calculator online. I wouldn’t recommend it. The calculator is made up of 15 yes/no/don’t know questions, some of which are ambiguous. For example: “Do you believe in race stereotypes?” Yes, in that I believe race stereotypes exist; no, in that I don’t believe race stereotypes are truthful or useful. Or, “Do you consider all people are equal, no matter their gender or race?” Yes, in principle; I believe all people are of equal worth and should be treated with equal fairness. No, in reality; a child is not equal to an adult, or a disabled person to an able-bodied person, and these factors intersect with gender and race (and religion, and socio-economic status, and sexual orientation, and so on) to contribute to the inequalities that exist in our world.

The eminent international social cognition project, Project Implicit, has a race test which seems to me to be more useful than the racism calculator. I’ve just re-taken the test (the first time was around five years ago) and my data ‘suggest a moderate automatic preference for European Americans over African Americans’. This gives me some clue as to how racist I am, as the ‘automatic preference’ may be described as ‘no preference’, ‘slight’, ‘moderate’, or ‘strong’.

There is a privilege calculator online too, a much more sophisticated instrument than the race calculator with 100 statements about individual experience which seem fairly unambiguous. Examples include: ‘I am white’ and ‘I am heterosexual’. You tick the ones that apply to you and end up with an overall score and explanatory statement. I’m no expert in devising these kinds of instruments, but it seems to me that a racism calculator along these lines would be more useful. It could include statements such as:

  • I am white
  • Everyone in my family is white
  • I heard racial slurs as a child
  • I used racial slurs as a child
  • As a child, I did not have black dolls/action men/equivalent
  • As a child, I did not read children’s books by people of colour
  • As a child, I had no friends of colour
  • As a child, my family had no friends of colour
  • As a child, my neighbourhood did not include people of colour
  • I had no schoolteachers of colour
  • I have heard racial slurs as an adult
  • I have used racial slurs as an adult
  • I don’t watch films or television dramas featuring people of colour
  • I don’t listen to music made by people of colour
  • I don’t read books written by people of colour
  • I don’t have friends of colour
  • I have not had an intimate relationship with a person of colour
  • My neighbourhood now does not include people of colour
  • I have not donated money or time to an organisation primarily benefiting people of colour
  • I do not challenge racist statements made by other white people

And so on. That is 20 questions, off the top of my head, no doubt influenced by my own experience. For what it’s worth, I would tick 12 of those 20 questions.

So why does this even matter? In my view, to challenge our own racism we need to break it down. This is not to minimise the nature or impact of racism, or to enable people to say ‘I’m only a little bit racist so that’s OK’. It is to help us figure out what we can tackle, and how, in the lifelong project of combating our own racism.

Most of us white people don’t want to be racist, do we? Maybe younger white people really aren’t racist. But I’m in my 50s, and I remember using racial slurs as a child, in the context of a playground game; I remember family members using racial slurs, to describe a colour or people who were tight with money. I don’t remember using, or hearing anyone use, racial slurs directed at actual people when I was a child (though it seems likely that this is a fault of my memory or of my childish comprehension, given how many of those I’ve heard as an adult). I could, then, argue that these childhood experiences represent a kind of innocuous racism, because it was ‘only’ a game or ‘only’ an analogy. But there is no innocuous racism. Racism is not ‘only’ anything. Racism is pervasive, it runs through our lives and our society like heroin through veins. And it is these kinds of childhood experiences of being racist that build implicit preferences and so contribute to my current rating of ‘a moderate automatic preference’ for white people over people of colour.

So, I am racist. Really quite racist. Not the worst kind of racist – I’m no white supremacist – but I am racist. Racist enough to need to do something about it. And actually I’ve known this for a long time. Around 30 years ago I read two excellent books by Peter Fryer: Staying Power: The History of Black People in Britain (1984 – 2nd edn 2010) and Black People in the British Empire (1988), which opened my eyes to some aspects of racism. Ten or so years later I was glued to the television series White Tribe by Darcus Howe. I have always read books by authors of colour. I’m looking forward to seeing Black Panther – and I’ve just read Reni Eddo-Lodge’s insightful book Why I’m No Longer Talking To White People About Race.

So far, so self-congratulatory. But there is also a great deal that I haven’t done. Far more, in fact, than what I have done. I don’t need to do much, because I’m white, which means that racism doesn’t visibly and audibly affect me in my day-to-day life. My own racism is invisible and inaudible to me unless I make a considerable effort to see and hear it. But it does affect others.

Let me tell you a story. A few months ago, I had just done some shopping in a supermarket in south-east London and was pushing my trolley out through the exit doors. Four young men came round the corner towards me, bouncy, loud, high-fiving. Slightly startled, I clutched my handbag to my chest. They passed me, two on each side, and I saw their faces. They looked so hurt. In my mind, I reacted as I did because they were active loud young men. I think they saw a racist reaction because I am white and they were black. Implicit preferences are known to predict behaviour, so my Project Implicit result suggests that they are right, not me.

I studied psychology for my first degree and I am well aware that we do not know ourselves as well as we like to think. The more I reflect on those young men, the more I realise they taught me a valuable lesson. They helped me to see my racism. I am so sorry that I hurt them in the process. Perhaps you’re feeling the impulse to leap to my defence in the comments. No need – I know it wasn’t intentional and that is the whole point. For sure I am not intentionally racist, but that doesn’t mean I am not racist. I am racist. Not very racist – but not a little bit racist, either.

So here’s how racist I am: I am moderately racist. After a considerable amount of thought, and some investigation, that seems to fit. It’s a bit like being moderately privileged (I scored 49 out of 100 on that test). It explains why I sometimes feel anxious when I’m introduced to new people of colour, in case I say or do something to offend them – because, you know, however much I don’t want to, I really might. I don’t feel the same anxiety when I’m introduced to new white people and that’s part of my privilege. But while I can’t do much about my level of privilege, I believe I can confront and change the level of my own racism. I’ve been working on this, over the last couple of years, in various ways such as: reading more work by writers of colour, reading and writing about Indigenous research methods and ethics, and initiating conversations about racism with other white people. I still have a very, very long way to go. I doubt I will ever reach a point when I can safely conclude that I am not racist. But I think that younger people may, and I hope that the work I am doing now, minute in scope though it is, will form a tiny part of the foundation on which future generations will build a better, fairer world.

Indigenous Research Journals

Posted by

0

Last year I published a reading list for people interested in finding out about Indigenous research methods. This is a follow-up post listing Indigenous journals that are interdisciplinary and publish methods-related work. As with the previous post, it is not exhaustive. Apart from anything else, due to my own limitations, I have only included journals written and published in English.

All of these journals are peer-reviewed except where stated. Information is correct to the best of my knowledge, but if you spot any errors, please let me know and I will update this post.

International Indigenous Policy Journal

IIPJThis journal is based in Canada and outlines its goals as follows:

  1. To promote evidence based policy making.
  2. To encourage quality research based on partnerships with Indigenous Peoples.
  3. To develop networks of policy researchers and policy makers, both Indigenous and non-Indigenous, and their communities.
  4. To improve scholarship related to Indigenous issues.
  5. To spark debate on important policy issues facing Indigenous Peoples around the world.

The journal publishes research articles, policy articles, editorial articles and book reviews. It is fully open access for authors and readers.

aboriginal policy studies

This journal is also based in Canada. It publishes original, scholarly, and policy-relevant research on issues relevant to Métis, non-status Indians and urban Aboriginal peoples in Canada, and also welcomes comparative work from an international Indigenous context pertinent to Canadian readers. It is fully open access.

AlterNative: An International Journal of Indigenous Peoples

AlterNativeBased in New Zealand, AlterNative publishes scholarly research on Indigenous worldviews and experiences of decolonization from Indigenous perspectives from around the world. Founded in 2005, it has been published by SAGE since 2017, and is available on subscription. Authors can make their article open access through the SAGE Choice programme at a cost of US$3,000.

International Journal of Critical Indigenous Studies

This is an Australian-led journal covering Indigenous scholarship in the arts, humanities, and social sciences. It is peer reviewed and fully open access.

Journal of Indigenous Research

JIR is subtitled ‘Full Circle: Returning Native Research to the People’ and is based in the US. It was set up in response to community requests for the return of information regarding research conducted among their people. It aims to publish short articles of 1,500-2,000 words, accessible to lay people, outlining research outcomes and their relevance for Indigenous peoples. Articles published in JIR will also be sent to local Indigenous newspapers and websites. It does not appear to be peer reviewed. It is open access.

As well as these interdisciplinary journals, there are also Indigenous journals for specific disciplines such as education, law, and health. Some are listed here.

If you know of other Indigenous research journals that are interdisciplinary, or lists of journals for specific disciplines, please contribute in the comments below.

Why and How to Negotiate with Academic Book Publishers

Posted by

36

poor writerThe academics I have met who write books seem to assume one of two things. The first assumption is that publishers are doing authors a favour by publishing their books. The second is that the royalties offered are a set figure. Both of these assumptions are wrong.

I suspect the first assumption exists because academics need publications so badly that when someone agrees to publish their work it can feel like a massive relief and a cause for celebration. Yet publishers would not exist without authors. Nevertheless, publishers are hard-headed business people, and they are not going to publish a book if they don’t think it will turn a profit.

The second assumption may exist because we live in a society of set prices in shops, set salaries and fees for work, and so on. The notion of haggling is unfamiliar. So you need to know that the royalties a publisher proposes to give you are generally a starting point for negotiations rather than a fixed offer. In a moment I’ll give you some pointers on how to handle these negotiations, but first let’s look at why it is important to negotiate.

Publishers often belong to parent companies that are very, very rich. For example, the company Informa plc has four operating divisions: business intelligence, academic publishing, knowledge, and events. Its academic publishing division covers the humanities, social sciences, and STEM subjects, and includes publishers such as Taylor & Francis, Psychology Press, Cogent OA, and Routledge. In 2016, the latest year for which figures are available, this division made an adjusted operating profit of £187.2million. Informa as a whole made an adjusted operating profit of £416.1million.

Here’s another example. The RELX Group plc is ‘a global provider of information and analytics for professional and business customers across industries’. This company includes the publisher Elsevier, which primarily publishes academic books in STEM subjects, as one of its four divisions. In 2017 Elsevier made an adjusted operating profit of £913million. The RELX Group as a whole made an adjusted operating profit of £2,284million.

It is evident that academic publishing is very, very profitable for these companies, and their shareholders. Yet authors, who may work for years on a single book, are to be content with royalties of a few hundred pounds a year – or less?

One reason this power imbalance hasn’t been important before now is that most, if not all, academic authors used to be in permanent academic roles with more than adequate salaries and time to write books within their day jobs. Yet, as we know, these days more and more academics are in casual and precarious roles, and have to write books in their own time. Even those with permanent jobs are often so over-worked that they, too, have to write their books outside working hours. Also, some people writing scholarly books are not in any academic role, but are independent researchers, unemployed, retired and so on.

Authors are contractually prevented from discussing their own royalty rates. However, I can tell you that the Textbook and Academic Authors Association conducted an anonymous survey of academic authors in 2015. They found that average royalties for print books ranged from 9–14%, and the highest royalty reported was 30%. I can also tell you that, in the UK, academic writers earn the lowest annual averages from their books of any type of writer.

Clearly publishers do need to earn money from the books they publish, to pay for their staff, buildings, printing, marketing, and all the other costs associated with their business. They also need to make a profit (or, if they’re not-for-profit, a surplus) to reinvest in their business and, if a plc, pay dividends to their shareholders. However, do they really need profits of hundreds of millions of pounds, from the often unpaid work of academic authors?

I believe we should be negotiating harder for higher royalties on our scholarly books. I have done this myself, successfully, with different types of publisher. Here are some tips. First, forget about feelings such as gratitude or repulsion, and treat the deal as a business transaction. Position the conversation as a business deal by saying something like, ‘As we haven’t done business together before…’ Second, ask for more than you think they will agree to. There’s a chance they might say yes, and if not you are leaving space for them to make a counter-offer lower than your request but still considerably better than the original offer.

The publisher is likely to specify separate royalty rates for hardbacks, paperbacks, and e-books. You can negotiate really hard on e-book royalties. Publishers’ costs for e-book production and handling are much lower than for print books. They don’t have to pay for paper, printing, storage, shipping, or returns. Also, they don’t sell as many e-books as print books. This means they can give more here.

If you get stuck on a figure that doesn’t seem enough to you but the publisher won’t budge, you can ask for a ‘riser’. That means after, say, 1,000 copies have been sold in that format, your royalty will go up by a few percentage points. This is often easier for publishers to say yes to because if they sell 1,000 copies, they have already recouped most, all, or more of their investment in your work, so then they can afford to pay a higher royalty. It’s probably not worth asking for a riser for hardbacks, as they don’t sell many copies, but it is well worth giving it a go for paperbacks, especially if you’re writing a book that is likely to have a wide readership.

Occasionally an academic publisher will offer a small ‘advance’ of a few hundred pounds. This is not an extra advance payment, it is an advance on royalties which the publisher will claw back from your royalties until it has been fully repaid. If a few hundred pounds would make a real difference to your work for the book – enable you to buy other books, for example, or to travel for meetings or to interview people – then by all means accept. But do be aware that it’s not extra money, they’re simply rearranging the offer.

Bear in mind that the person you are negotiating with, usually your commissioning editor, will not have the power to make the final decision. Keep your relationship with them as cordial and professional as possible, and make your case as clearly and concisely as you can, because you need them to advocate for you within their organisation.

In many ways this is the simple part of the negotiations. Once you agree the royalty figures, the publisher will issue a draft contract. It is a really good idea to get independent professional advice on the contract, because it will be hard to understand its implications unless you have specific legal expertise. In the UK, you can join the Society of Authors as soon as you have a draft contract, and specialist vetting of that and any other contract you receive is included in your membership fee. They will tell you which points to negotiate on, and how.

Does all this negotiation sound icky to you? Get over it. You are going to work really hard on writing your books. It makes sense to do all you can to make your books work as hard as possible for you.

Words Will Never Hurt Me?

Posted by

0

blog word cloud 7.10.15Last week I was privy to an interesting discussion in a Facebook group. The discussion was on quite a contentious topic, and one person (P1) left a comment saying they hoped those involved would acknowledge that we all have blind spots. A second person (P2) responded saying they wanted to call out the term ‘blind spots’ because it is ableist and comes with negative connotations in implying that people with visual impairment lack wisdom. P1 then disclosed that they themselves had a significant visual impairment, yet had no problem with the use of the term ‘blind spots’, and regarded it as a metaphor from driving rather than a discriminatory term. P1 asked P2 what language P2 would prefer to use, and P2 said ‘ignorance’.

Ignorance denotes a ‘lack of knowledge, education, or awareness’. For sure everyone lacks knowledge, education, or awareness, so in one sense it’s a statement of fact. However, it is also a term I have often heard used as an insult. As ‘blind spot’ is a metaphor, a little distance is introduced which in theory removes heat from the discourse – though evidently not always in practice.

Someone else (P3), who I know quite well in real life, has worked for years in senior roles in two charities for people with visual impairment. I asked P3 about this. P3 said that the beneficiaries of those two charities would have no problem with the term ‘blind spot’. In fact it is a term in common use among those beneficiaries, as it is for others. P3 told me their beneficiaries often use visual terms in speech even if they have no sight at all, saying to each other, for example, ‘Let me show you my new bag,’ or, ‘Have you seen Mary today?’ I have another good friend who has a physical disability such that their legs don’t function and so they use a wheelchair. This friend will cheerfully say to me, ‘Let’s go for a walk,’ or, ‘Shall we wander round to the pub?’ Of course these are not terms with negative connotations, but even so it seems to me that they could be construed as ‘ableist’ by someone with particular sensitivities.

The thing is, we all have sensitivities. Including me. I have grown to hate the current vogue for praising something by saying that whatever-it-is ‘never gets old’. I am getting old, rather faster than I would like, so I much prefer the valuing of maturity. (Especially when it refers to cheese, or wine, or ideally both together.) I also hate the casual ‘hope you’re well’ that seems to be the requisite opening for emails these days, as I live with two disabilities, rarely feel well, and am never going to be fully well again unless medical science really gets its act together. I get really fed up with people using the term ‘manning’ (the stall, the phones, the fort) when there are perfectly good gender-neutral alternatives (staffing, answering, holding). I have tried calling people out about these terms, but learned that it wasn’t worth the effort, and on reflection I think there are more important causes on which to expend my limited energies.

It is quite evident that there is no set of terms that meet with everyone’s approval. When we are able, it makes sense to find out which terms people prefer, and to use those terms where possible. It seems to me that it also makes sense for us to cut each other some slack at times. I am a wordsmith, I care about language, and I try for as much precision and fairness as I can muster from the imprecise raw materials of my craft. I know that the language we use in speech and writing affects the ways in which we and others think. So I do believe it is necessary to be as careful as we can with our words. Yet I also recognise that there are a lot of fights to be fought in this world, and the most important battle is not always over words and phrases.

Write For Your Readers

Posted by

2

rules-1752406__480This is the third of three posts inspired by an exchange on Twitter with @leenie48 and @DrNomyn. The first two posts were (1) about why I hadn’t included theory in a previous post about how to choose a research method, and (2) about the relationship between methodology, method, and theory.

To recap briefly, @leenie48’s view is that we should not discuss research questions and methods without also considering theory. In an ideal world, I would agree with her. However, my view is that the time and skills required to work with theory are not always available to every researcher. For example, some people studying for pre-doctoral degrees, or conducting commissioned research, may not be able to include a theoretical component in their work.

The post I wrote about how to choose a research method was aimed at Masters’ students and novice practitioner-researchers. When I began explaining this to @leenie48, she said, ‘Perhaps it might be useful to point out advice is for specific readers. Bit sick of having to explain to new phd students that this kind of advice is not for them!’

This was a really useful piece of feedback for me. In my experience, people don’t often give this kind of feedback online. There seems to be a kind of convention among scholars that if you read something you don’t like/understand/agree with, you simply click on to something else. This feedback told me two really useful things. First, if @leenie48 is a bit sick of having to make such explanations, then other people will be too. Second, and more importantly, I have broken a very important writer’s rule.

When I’m teaching writing to doctoral students and early career academics, I tell them over and over again to think of their readers. Figure out who your audience is, I say, and make life easy for them. That gives great value to your work. Whether you’re writing for supervisors and examiners, or journal editors and reviewers, or commissioners and service users, or commissioning editors and the general public, the same rule applies. The easier you can make your readers’ lives, the more they will value and use your work.

I have broken this rule in my own blog. I’ve done so by writing posts for people at different levels without making that clear in any way. I haven’t used appropriate tags or spelled out my intended readership in my introductions to posts.

I responded to @leenie48 saying ‘You’re right, and I am sorry for causing you so much inconvenience. I’ll re-tag all my blog posts, though that will take a while as there’s a sizeable archive.’

I wish I could tell you I’ve done that already, but I haven’t yet had time. Writing and posting on this blog every week is always a scramble, and just now I am drowning in deadlines. But it is on my to-do list, and I’ll also tag all posts from now on as either: doctoral, masters, early career, or general.

Of course there are overlaps between the categories. My first research methods book, Research and Evaluation for Busy Students and Practitioners: A Time-Saving Guide, is primarily written for masters’ level and practitioner researchers. However, I have had positive feedback from third-year undergraduate students and early-stage doctoral students, particularly those who are unfamiliar with research methods. My second book, Creative Research Methods in the Social Sciences: A Practical Guide, is intended for doctoral students and early career researchers. Again, though, I’ve had good feedback from masters’ level students and even some Professors on this book. So ultimately you need to decide for yourself whether to read only the posts with one tag, or also investigate other posts.

Nevertheless, this does not absolve me from the responsibility of giving you that choice. So I will get on to the re-tagging as soon as I have time, and I thank @leenie48 for a much-needed kick up the bum. Also, if you’re writing anything, don’t do as I do, do as I say! Think of your readers and work to meet their needs.

Methodology, Method, and Theory

Posted by

1

debatingLike last week’s post, this one was inspired by @leenie48 on Twitter. My post of the week before was on how to choose a research question, and @leenie48’s view was that I should not tackle that topic without considering theory. Last week’s post dealt with why I didn’t include theory in the previous post (I hope you’re all keeping up at the back). This week’s post, as promised, explains why I think theory sits with methodology rather than with method.

Some people think ‘methodology’ is just a posh word for ‘method’. This is a bit like how some people think ‘statistical significance’ is a more important version of ordinary everyday ‘significance’. As in, it’s completely wrong.

Methods are the tools researchers use to practice our craft: to gather and analyse information, write and present findings. We have methods for searching literature and sources, gathering and analysing data, reporting, presenting, and disseminating findings. Methodologies are the frameworks within which we do all of this work, and are built from opinions, beliefs, and values. These frameworks guide us in selecting the tools we use, though they are not entirely prescriptive. Therefore one method, such as interviewing, may be used for research within different methodologies, such as realist evaluation or feminist research.

Here, as almost everywhere in the field of research methods, terminology is contested. But most people agree that there are several overarching categories of methodologies, such as post-positivist, constructivist, and interpretivist, and that within those overarching categories there are more specific methodologies, such as post-modernism and phenomenology. There are debates about what each category and methodology is, and how different methodologies should be used. These debates are mostly based on theory.

As I explained last week, theory also comes in many forms and is widely debated. These kinds of debates keep some academics in full-time work and are much too complex to summarise in a blog post. What I can say here is that @leenie48 and I disagree on a fundamental point. She thinks it is not an option to ‘jump from rq [research question] to method choice with no consideration of theory’. I know it is an option because I have seen it done many times, and have done it myself as an independent researcher working on commission for clients who are not interested in considering theory or in paying me to consider theory. The kind of briefs I often work to say, for example, ‘We want to know what our service users think about the service we provide, please do a set of interviews to find out.’ The commissioners don’t want a literature review or any explicit theoretical underpinnings, they simply want me to use my independent research skills to find out something they don’t know which will help them take their service forward. In a different context, I have taught and externally examined Masters’ level students, in subjects such as business studies and advice work, who are learning to do research. Their projects focus on method, not theory. It is as much as they can do, in their small word allocation, to contextualise their work, give a rationale for the method they have chosen, and describe and discuss their findings.

Masters’ level students in some other subjects would need to engage with theory, as I did in my own studies for MSc Social Research Methods, and I cannot imagine anyone doing research at doctoral level without using a theoretical perspective. I agree with @leenie48 that theory is important and has a lot to offer to research. In an ideal world, theory would form an equal part of a triad with research and practice.

In a comment on last week’s blog post, Sherrie Lee suggested that theory may be always present in some form, even if it is not explicitly considered. I think she makes a good point. I would like to use theory explicitly in all the research I do, rather than just some of it, but I am not sure that day will ever come. Much commissioned research isn’t explicit about methodology either. There is a lot of practice-based, and practice, research that goes on in the world where people simply move straight from research question to method. While this is not ideal, it is pragmatic. I think @leenie48 and I will have to agree to disagree on this one.

Why Not Include Theory?

Posted by

2

theoryLast week I wrote a post about how to choose a research method. It received a fair amount of approval on social media, and a very interesting response from @leenie48 from Brisbane, Australia, with a couple of contributions from @DrNomyn. I’ve tidied up our exchange a little; it actually ended up in two threads over several hours, so wasn’t as neat as it seems here. I was travelling and in and out of meetings so undoubtedly didn’t give it the attention it deserved. I couldn’t embed the tweets without tedious repetition, so have typed out most of the discussion; our timelines are accessible if anyone feels the need to verify. Here goes:

EH: Your post suggests one can jump from rq to method choice with no consideration of theory. I disagree.

HK:I teach, and write for, students at different levels. Here in the UK masters’ students in many subjects have to do research with no consideration or knowledge of theory.

EH: Perhaps it might be useful to point out advice is for specific readers. Bit sick of having to explain to new phd students that this kind of advice is not for them!

HK: You’re right, and I am sorry for causing you so much inconvenience. I’ll re-tag all my blog posts, though that will take a while as there’s a sizeable archive.

HK: That seems unnecessarily pejorative. I don’t regard practice-based masters’ research as ‘pretend’, but as a learning opportunity for students. Commissioned research and practice-based research is professional rather than academic. Not wrong, simply different.

EH: Then why not include theory?

HK: I’ve explained why I didn’t include it in my blog post, so I’m not sure what you’re asking here?

And that’s where the discussion ended, with me confused as @leenie48’s question was on the other thread. Having put this into a single conversation, though, for the purposes of this post, it makes more sense. I think @leenie48 was asking why not include theory in masters’ level or practice-based research.

My conversation with @leenie48 might lead the uninitiated reader to believe that theory is a homogeneous ‘thing’. Not so. Theory is multiple and multifaceted. There are formal and informal theories; social and scientific theories; grand and engaged theories; Euro-Western and Southern theories. These are oppositional theory labels; there are also aligned options such as post-colonial and Indigenous theories.

I studied a module on social theory for my MSc in Social Research Methods, and used hermeneutic theory (a grand-ish formal Euro-Western social theory) for my PhD. Yet I don’t think I understood what theory is for, i.e. how it can be used as a lens to help us look at our subjects of study, until well after I’d finished my doctoral work.

If you’re doing academic research, theory can be very useful. Some, like @leenie48, may argue that it is essential. It is certainly a powerful counter when you’re playing the academic game. Yet theory is, like everything, value-laden. At present, in the UK, the French social theorist Bourdieu is so fashionable that the British Sociological Association is often spoken of, tongue in cheek, as the Bourdieu Sociological Association. At the other extreme, social theories from the Southern hemisphere are often ignored or unknown. So I would argue that if we are to include theory, we need to engage with the attributes of the theory or theories on which we wish to draw, and give a rationale for our choice. I find it frustrating that so much of academia seems to regard any use of theory as acceptable as long as there is use of theory, rather than questioning why a particular theory is being used.

This kind of engagement and rationale-building takes time and a certain amount of academic expertise. If you’re doing research for more practical reasons, such as to obtain a masters’ degree, evaluate a service, or assess the training needs of an organisation’s staff, theory is a luxury. These kinds of research are done with minimal resources to achieve specific ends. I don’t think this is, as @leenie48 would have it, ‘pretend research’. For sure it’s not aiming to contribute to the global body of knowledge, but I can see the point in working to discover particular information that will enable certain people to move forward in useful ways.

I have still to tackle two other points raised by @leenie48: the ‘methodology vs method’ question, and the issue of writing for masters’ students vs doctoral students on this blog and elsewhere. So that’s my next two blog posts sorted out then!

How To Choose A Research Method

Posted by

1

chooseBecause you do things in a sensible order, you have your research question, right? Good. It’s very important to have that first. The method (or methods) you choose should be the one (or ones) most likely to help you answer your question. You can’t figure out which methods are most likely to help if you don’t yet know what your question is. So if you’re actually not sure of your question, stop reading this RIGHT NOW and go settle your question, then come back and carry on reading.

OK, now you definitely have a question. You’ll probably have an idea of what kind of research method may be most help. (If you don’t, I recommend you get into the research methods literature, such as this book.) Let’s say you think your question could be answered most usefully by doing a bunch of interviews. Your next step is to think through the pros and cons of interviews as thoroughly as you can. You may find it helps to read relevant excerpts from the research methods literature. For example, here is a breakdown of the pros and cons of interviewing, taken from page 143 of my book Research and Evaluation for Busy Students and Practitioners: A Time-Saving Guide (2nd edn; Policy Press, 2017).

Pros Cons
Interviews yield rich data Interviews are time-consuming for researchers and participants
Face-to-face interviews let the interviewer include observational elements, e.g. from the participant’s appearance or body language, that are not available with other methods The researcher’s interpretation of the data from a face-to-face interview may be affected by the quality of the rapport they developed with their participant
Interviews can be conducted by telephone, which saves time and costs and increases anonymity Not everyone is comfortable using the telephone, and it can be harder to create a rapport over the phone than in person
An interview equivalent can be conducted by email, which avoids transcription and so saves time and money; this also helps in reaching some groups of people e.g. those with severe hearing impairment Conducting an ‘interview’ by email can make it more difficult to follow up interesting answers with supplementary questions
Interviewers can follow up interesting answers with supplementary questions Interviewers’ input can influence participants’ answers
Unstructured interviews can be particularly useful at the exploratory stage of a research project Unstructured interviews run the risks of missing important issues or degenerating into a general chat
Semi-structured interviews allow participants to participate in setting the research agenda, which may be more politically acceptable, lead to more useful data, or both Semi-structured interviews make it harder to compare data from different individuals or groups
Structured interviews enable clearer comparison of data from different individuals or groups Structured interviews require the question designer to be able to consider all the issues that are relevant to the participants
Recording data enables exact reproduction of someone’s words and pauses Transcribing interview data is time-consuming and expensive

This kind of thinking will help you to decide on your research method. Also, you will need to be pragmatic. For example, if you have a very tight deadline and no time or budget for transcription, then interviewing is not a good idea however much it might fit the research question. In such a case you would need to consider other methods. My book contains similar ‘pros and cons’ tables for using secondary data, questionnaires, focus groups, documents as data, observational data, visual data, and collecting data online. Of course this is not an exhaustive list, and if you’re considering using, say, mobile methods, soundscapes, or ethnography, you might need to construct a ‘pros and cons’ list of your own. To do this, you would need to read, watch videos, and talk to people with more knowledge about the method of interest.

Once you have established the pros and cons of the method, these need to be weighed against pragmatic considerations of available time, money, and other resources. This assessment will be different for each research project, in its own context; there are no hard-and-fast rules. But however you do an assessment like this, your results will always be better than those of someone who uses the method that first springs to mind. For sure you may end up using the method you first thought of, in which case you might say to me, Helen, what is the point of doing all that thinking? The point is you’ll be making a considered and informed decision to use the method. That means you’ll be able to justify your decision to readers, reviewers, tutors, supervisors, managers, examiners, or whoever else has an interest in your work.