Independent Research, Writing, and Financial Reality

money twenty pound notesEvery so often I post about how much money I make. As I’m just finishing my 2017-18 accounts, it seems a good time to update this.

I have written before about the difficulties the recession caused to my business and the bumpy road back to reasonable prosperity. In 2017-18 I invoiced for £34,338.54 of business, a bit down on the 2016-17 figure of £39,939 though that was partly because I took on a sizeable contract in the spring of 2018 but didn’t receive my first payment instalment until after my year end on 31.7.18.

The amount I invoice for is representative of the amount of work I do, not the amount of money I have in my pockets. In 2016-17 my post-tax profit was £14,057 – and I was able to pay myself a bit more than that because I’d had an even better year in 2015-16, as reported in my earlier post. In fact, 2015-16 was by far the best year of the last 8 years.

So it’s still bumpy, but the bumps are evening out, and I’m beginning to feel that I’m back on my financial feet (except when I think about my pension plans, eek, must do something about that). It helps that my mortgage is paid off, I’m happily child-free, and I don’t have expensive tastes. Also, I have plenty of work scheduled in for early 2018. For the first time in eight years, I don’t feel as if I should spend every spare moment trying to generate work.

Also, my research business doesn’t represent the whole of my income. There is also the income I derive from writing, which in 2017-18 was royalties of £1,663.70 from my trade published books and £306.25 from my self-published books, plus £268.64 from the wonderful ALCS. That’s a total of £2,238.59 for the year – though again there were outgoings to set against that: memberships of the Society of Authors and the Textbook and Academic Authors’ Association, royalties to Nathan Ryder who co-authored Self-Publishing for Academics, and all the books I bought. Altogether that comes to £593.48 and brings down my writing-related income to £1,645.11. Which is enough to pay for a month of writing time. I have to look at it that way, and not think in terms of an hourly rate, or I’d never write another word… if I wasn’t a writing addict.

Writing income is bumpy too. As my trade royalties arrive annually in October, I already know that they are lower in 2018-19 (£947.46) and I don’t really understand why. But I have a new book out this month, and I’ll have two short books out next month in the new series I’m working on for SAGE, plus two more next July, and I’m also co-editing and writing for a new series for Routledge, and have three other book proposals in the pipeline. The SAGE and Routledge books come with small advances totalling £1,250 so far, so in this financial year I’ve already made more from those than from the royalties on my published books. I’m hopeful that perhaps by 2021 I’ll make enough to buy myself out for two months of writing time. At that rate it should only take another 30 years of work to be able to write full-time, so it doesn’t look as though I’ll achieve that dream, as I’ll be 87 in 2051!

Sometimes people think that because my day rates are comparatively high, I must be rich. In fact, my day rates don’t only cover a day’s work, they also cover holidays, sickness and bereavement leave, time spent on unpaid but essential work such as admin and accounts, travelling time, business expenses such as heat and light and IT equipment and accountants’ fees and so on, and of course tax to be paid.

There are independent researchers who make more money than me – I know of one who is registered for VAT, which suggests they turn over more than £85,000 per year, but they work very hard for that, travelling all around the world for most of the year. That may sound delightful and glamorous but I can assure you that travelling for work, while it does have lovely moments, is mostly about trains, planes, taxis, hotel rooms and classrooms or meeting rooms. I like to work overseas, and could probably make more money if I did more of it, but once or twice a year is about right for me.

I think it is important to be open about how much money I make overall, not least because so many people ask me what it’s like to be an independent researcher. For me, it’s a terrific lifestyle, but it wouldn’t suit everyone. I’d say it’s probably as difficult as being an academic or practice-based researcher but the difficulties are in different places. If it’s an option you’re considering, you need to be as realistic as possible about the financial side.

This blog is funded by my beloved patrons. It takes me around one working day per month to post here each week. At the time of writing I’m receiving funding of $11 per month. If you think four or five of my blog posts are worth more than $11 in total – you can help! Ongoing support would be fantastic but you can also support for a single month if that works better for you. Support from Patrons also enables me to keep this blog ad-free. If you are not able to support me financially, please consider reviewing any of my books you have read – even a single-line review on Amazon or Goodreads is a huge help – or sharing a link to my work on social media. Thank you!

Engage Your Audience Beyond the Slides: 4 Ways to Add Creativity to Your Presentation Package

I’m delighted to offer you a guest post this week, by Echo Rivera, an expert on research presentation. She has some terrifically creative ideas and resources to share with you (and me!). My post this week is on Echo’s blog, and is about creativity and ethics in presentation. Here’s what Echo has to say:

Echo-Blog_thumbnailI’m so excited to be a guest contributor to Helen’s blog. I’ve learned a lot by reading her posts and love that she is helping folks be more creative in their research methods. I thought this would be a perfect place for me to talk about how to engage your audience beyond the use of your slides, so you can maximize your potential presentation impact. Specifically, I’ll be talking about how to add more creative elements to your presentation package.

1. Ask your audience questions

Ask yourself: during your last presentation, for how many minutes in a row did you talk at people? If your answer is longer than 7-10 minutes, then chances are they disengaged. We humans don’t really like to be talked to for too long because it can be overwhelming for the brain.

I’m sure there are gadgets and apps that are designed to get your audience engaged. Personally, however, I prefer no-tech or low-tech engagement approaches so that the tech doesn’t get in the way.

The easiest way to get your audience interacting with your presentation is to ask them questions every few minutes or so. They don’t even need to respond out loud–you could just ask them to think about their answer or write it down in their notes. It doesn’t add a lot of time to your presentations, and it keeps people interested.

You could also take this to the next step by having them respond in some way. A really effective way of your audience to engage is have then guess an answer before it’s revealed. For example, I’ll (a) pose a question should you use a default slide template?”, (b) ask them write down their guess on their handout and/or to share their answer (e.g., raising their hands, answering in the chat, shouting out loud), (c) add a dramatic pause, then (d) reveal the answer, no”. For those who are surprised by the answer, it will now be more memorable. For those who already knew the answer, it will validate and reinforce that knowledge.

2. Use engaging visuals

Okay so this is technically about your slides, so I’m kind of cheating here. But, a lot of the visuals I see in my clients’ or students’ presentations could use an extra boost of creativity.

BadSlide-Gears

Let me ask you this: When you need a photo for your slides, how often do you go to Unsplash (because you already know to not use Google Images, right?) and then type in the description of what you’re looking for–with terms like “STEM” or “Surveys” or “Researcher.”

If you’re like most academics, evaluators, or researchers then chances are that’s exactly what you do. And that’s exactly how you end up with Clip Art or really clichéd images that won’t resonate. I’m talking about those puzzle pieces, shaking hands, word clouds, and over-the-top cheesy smiles of business people. Your audience is not going to engage with those types of images.

So, another easy way to add more creativity is to start moving towards more modern, non-cheesy, photos and away from outdated Clip Art. Build up your visual database. Maybe even consider finding creative ways to make your own visuals, like what Ann K. Emery did with play-doh.

good-slide-gears

3. Create interactive or “gamified” handouts

I mentioned earlier that your handouts should not just be a printout of your slides. Instead, you should be creating custom handouts for your presentations. Don’t worry–it takes less time than you think because it’s very easy to copy slides or your speaker notes and paste them into Word.

When creating your handout, don’t hesitate to be creative! Add fill-in-blank sections so your audience needs to engage with your presentation by taking notes. To reduce anxiety and improve real-time cognitive processing, I often tell them I’ll provide the answer key after the presentation.

If you want to take the next step, then you could “gamifiy” the handout. Turn your presentation material into a crossword puzzle, word matching, or other types of games. This is a great way to formalize what I suggested earlier for asking your audience questions. Imagine if you created a handout where your audience had to guess the answers.

4. Create a data placemat

A data placement is an interactive handout times ten. The purpose is to engage your audience in interpreting and understanding the data, so it works for qualitative and quantitative projects.

“Data placemats display thematically grouped data designed to encourage stakeholder interaction with collected data and to promote the cocreation of meaning under the facilitative guidance of the evaluator.” (Pankaj & Emery, 2016, p. 81)

I encourage you to read the 2016 article by Veena Pankaj and Ann K. Emery which provides a helpful blueprint for how to create one and host a successful data placemat meeting. Then, be sure to check out this PDF which actually shows you their data placemat (and, as a bonus, beautiful data visualization examples). Finally, there is also a useful blog post about data placements, with some lessons learned and examples, on the American Evaluation Association 365 blog.  

Your Action Plan

These are all great ways to add more audience engagement and creativity into your presentations. Take a moment to review your last (or next) presentation and conduct an “engagement audit.” Start by adding some form of audience engagement at least every 10 minutes and updating your visuals to be more engaging and creative. Then, revise your handouts so they’re more engaging and memorable.

Just remember that it’s all part of a “presentation package,” which is my fancy way of reminding people that their presentation always involves multiple components: what you say (your speaker notes), what people see (your slides), and what people read or interact with (your handout). As a bonus tip, those three things should never be identical: your slides should not just be your speaker notes and your handout should not just be all your slides printed out.

EchoRivera-StarterKit-Mockup

If you’d like some bonus resources to help make your slides better, then check out my free Stellar Slides Starter Kit instant download. It includes my top 10 favorite presentation tips (illustrated by me), a presentation design workflow, and more!

About Echo

EchoRivera-Teal-CircleHi! I’m Dr. Echo Rivera, founder and owner of Creative Research Communications, LLC. I’m here to help you communicate your research and educational information more effectively and creatively. I have a PhD in Community Psychology and over a decade of research and evaluation experience. I moved on from my research & evaluation career to focus solely on helping others share their work more effectively. I’d love to connect with you on TwitterYouTube, Facebook, and Instagram.

Professional Modes of Contact

DebrettsWhen I first learned about the world of work, around 35 years ago, professional etiquette was part of the curriculum. For example, if you directed a letter to a specific person, such as ‘Dear Professor Malik’, you ended the body of the letter with ‘yours sincerely’. If you used a generic direction – in those days almost always ‘Dear Sir(s)’ – you ended with ‘yours faithfully’. You could use an underlined subject line after the direction to indicate the topic, as we do now with emails. If you needed to write to a bishop, or an equerry, or the Queen, you could look in Debrett’s for the proper way to address them. There was a rule for everything.

Our ways of communicating for work are developing so fast that etiquette can’t catch up. I’ve seen earnest discussions online about email etiquette: when to sign off with ‘best wishes’ and when to use ‘kind regards’; whether it’s ever acceptable to use ‘wbw’ (short for ‘with best wishes’) or, even more daringly, nothing at all. Opinions always vary. Nobody knows whether it’s OK to address an email to someone using their given name if you haven’t met them face-to-face. Similar questions of etiquette arise for WhatsApp groups (can you leave if it’s a work-based group?), Skype conversations (when is it OK to use the instant messaging feature?), and so on.

Then there’s the question of when it is, or isn’t, OK to make contact at all – which is rarely asked. Given that everyone seems to be suffering from inbox bloat, as well as having to juggle private messages on a range of social media platforms, I think this is an important conversation to have. One of the downsides of being perceived as a successful independent researcher is that I receive an increasing number of inappropriate initial contacts, often from students who want me to do their work for them. It’s reaching the point where I struggle to respond to them all – and I’m a compulsive communicator who types at over 90 wpm, so if I’m having trouble, I guess others may be even more so.

This problem is exacerbated by the sheer number of ways in which people can make contact with each other online. It seems every social media platform enables messaging. I get personal messages via Facebook, Twitter, LinkedIn, Skype, Google Hangouts… maybe I also get them on Pinterest and Medium and Tumblr and other platforms I joined but rarely use. Then clients often want me to use specific platforms such as the loathsome SharePoint, or Slack, or b2drop, or they give me an email address at their organisation, and I’m supposed to check all of these several times a day in case a message has arrived. It’s a nightmare!

Facebook is a particular problem because I’m not signed up to Messenger. I was a bit suspicious of Facebook from the start. I gave it minimal information about me and I never used it to play games, or for apps, or to sign in to other websites. I don’t click on ads (though I know they’re the reason I can use the platform for free) and the reason I didn’t sign up to Messenger is because I had to give my phone number, which I wasn’t willing to do. As a result I don’t get the junk messages people complain about, or the historical reminders (which I would really hate), or any of the other FB-related hassle. But there are downsides too. One academic colleague was quite put out with me recently because I hadn’t replied to a private message she’d sent me on Facebook; of course she didn’t know I wouldn’t have seen it, because Messenger doesn’t give users that information. I know other academics who seem to prefer to communicate about work via direct messages on Twitter. I HATE THIS. Surely email is best for professional communication? It’s searchable, you can back it up… I lose messages on other platforms. I don’t mind them for a quick question or comment, but for anything involving actual arrangements, I need to use email because I make so many arrangements with so many different people that it’s really easy to lose track.

It seems we’ve reached a point where everyone prefers different modes of communication – and there are so many available that there is no longer a professional norm or standard. Perhaps it’s OK to contact anyone, at any time, through any medium, to ask for anything we want. In one way that’s a kind of freedom. But when you’re on the receiving end, it can feel like another kind of shackle. Is this really how we want our professional lives to be?

 

Book Launch And Reviews

Research ethics in the real world [FC]My book launch was yesterday afternoon, and it was a peak experience – I’ve written about these before; they don’t come along often. I gave a free seminar on research ethics at City University in London, which was well received, and my lovely publisher kindly put on a wine reception afterwards. It was an amazing night with friends old and new making up an attentive audience who asked insightful questions. I had so much fun I forgot to take any photos!

I am absolutely amazed that, just a week after publication, this book already has two five-star reviews online. That is unprecedented in my experience. And no, they’re not by people I’ve paid to write them, or by my Mum – they’re by genuine readers. One review is on Amazon and says ‘New researchers and seasoned academics can learn much’ from the book, and also describes it as ‘an enjoyable read’ (that was my favourite part!). The other is on Goodreads and describes the book as ‘an invaluable resource for the researcher’.

Of course these are very pleasing reviews, but that’s not all they are. The time between publication and first reviews is always quite nerve-racking for an author. I know that aspects of this book are controversial. Some of the typescript reviews were very negative, and I’m not expecting all of the book reviews to be positive either. So it is a huge relief to me that the first reviews, at least, are favourable.

My book is properly out in the world now and I’ll stop banging on about it after this – but honestly it has dominated my life for the last couple of weeks and I really haven’t had anything else to write about! Normal service, as they say, will be resumed next week.